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Brookwater Legal – October 2023 Monthly Report

by | Nov 7, 2023 | Brookwater Legal

Manager Analysis

In October, the SEO campaign saw significant progress with a total of 32 keywords securing top 3 positions in search engine results, firmly placing the website on the first page. An additional 29 keywords ranked between positions 4 and 10, further enhancing the online visibility of the client’s website.

Notable achievements include the keyword ‘property lawyers Springfield’ and ‘probate and wills lawyer Ipswich,’ both dominating the first position on the first page of search results. ‘Solicitors in Greater Springfield’ and ‘conveyancing Greater Springfield’ secured the 2nd position, while ‘small business lawyer Ipswich’ achieved the 3rd position. ‘Conveyancing lawyers Ipswich’ and ‘business lawyers Ipswich’ also made significant headway, ranking in the 4th and 9th positions, respectively.

In October, the SEO strategy focused on off-page optimisation, strategically utilising guest posting opportunities to generate referral traffic and establish valuable backlinks, ultimately boosting the website’s authority. Looking ahead to November, the SEO campaign will prioritise the creation of new content and location-specific pages for ‘commercial lawyers’ and ‘estate planning’ to further enhance relevance and authority in the target locations. This proactive approach aims to maintain and build upon the campaign’s successes.

SEO Analysis

  • 32 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘property lawyers Springfield’ ranking in 1st position (first page)
  • Keyword ‘probate and wills lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘solicitors in Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 9th position (first page)
  • In October, the SEO campaign focused on off-page optimisation strategies by leveraging guest posting opportunities designed not only to generate referral traffic but also to establish valuable backlinks and elevate website authority.
  • Through November, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘commercial lawyers’ and ‘estate planning’ to gain more relevance and authority for these service keywords in the target locations.