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Brookwater Legal – September 2021 Monthly Report

by | Oct 7, 2021 | Brookwater Legal | 0 comments

Manager

The month of September is fairly successful for the SEO campaign. From website stats, we see impressive gains in site traffic, which is at 532 users this month. That’s a strong 19.8% increase in site visits from the previous month. Of the 532 users visiting the site, 324 users are from the organic site channel. There’s also a massive jump in average site duration, which experienced a whopping 35.3% increase in session time and now sits at 1 minute and 31 seconds. Noteworthy wins on the keyword ranking front are the increase in keywords ranking in the top 4-10 positions of first page results, as well as keywords ‘lawyers ipswich’, ‘conveyancing lawyers Ipswich’, and ‘corporate lawyer Ipswich’ moving up the rankings to 22nd, 8th, and 16th position this month. We’re pleased to note that despite slight dips in rankings for ‘family lawyers ipswich’, ‘small business lawyer ipswich’, and ‘business lawyers ipswich’, these mentioned keywords are still holding on strongly to their first page rankings of search results. Our strategy for the month of October is to focus on-page optimisations on the keyword ‘solicitors ipswich’ to push it closer to the first page of Google search results.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 22nd position (third page), up from 25th position (third page) in the previous month
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 8th position (first page), up from 11th position (second page) in the previous month
  • Keyword ‘family lawyers ipswich’ ranking in 6th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 16th position (second page), up from 20th position (second page) in the previous month
  • Keyword ‘small business lawyer Ipswich’ ranking in 5th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In October, we will focus our on-page optimisation strategies on the keyword ‘solicitors ipswich’ as it has a significant number of monthly average searches and to help push it into the first page of Google results.