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Brookwater Legal – July 2022 Monthly Report

Aug 5, 2022

Manager

The month of July has presented itself with a variation in results for website analytics and keyword rankings. Website Traffic saw a slight drop of 14.7% which totals 452 users but the average session duration saw an increase and now sits at 1 minute and 17 seconds. In relation to SEO, there were 37 keywords ranking in the top 3 spots and 23 keywords ranking in the top 4-10 spots. Specifically, keywords such as ‘mediation Ripley’, ‘small business lawyer Ipswich’ and ‘conveyancing lawyers Ipswich’ are ranking in the 1st, 1st and 3rd position on the first page of Google search. Throughout the month, we focused on on-page optimisation for the keyword ‘solicitors Ipswich Queensland’ where we anticipate its rankings to improve over the coming weeks. In August, we will focus on improving the trustworthiness and relevancy of the website which is an off-page optimisation strategy that improves keyword rankings.

SEO Analysis

  • 37 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 6th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 5th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page), up from 9th position (first page) in the previous month
  • Keyword ‘corporate lawyer Ipswich’ ranking in 11th position (second page)
  • In July, we focused our on-page optimisation on the keyword ‘solicitors Ipswich Queensland’. We expect improvement in its ranking in the coming weeks.
  • Through August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • Brookwater Legal – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    As June drew to a close, we saw a variety of small wins. The number of keywords ranking in the top 3 spots has increased by 3.1% where it now totals 33 keywords. In addition, there are 28 keywords ranking in the top 4-10 spots on Google Search results. Keywords such as ‘small business lawyer Ipswich’, ‘mediation Ripley’, and ‘family lawyer Ipswich’ are ranking in the 1st, 2nd and 5th positions respectively. In June, we focused on optimising the keyword ‘lawyers Ipswich’ and have seen an initial increase of 15 positions, we expect to see the rankings continue to improve and stablisie within the coming weeks. As we enter July, we will focus on optimising the keyword ‘solicitors Ipswich Queensland’ as it has a significant amount of monthly searches. In relation to your website statistics, your average session duration increased by 1 minute and 27 seconds, which is a 2.2% increase compared to May.

    SEO Analysis

  • 32 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 2nd position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 5th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 5th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 9th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 8th position (first page)
  • In June, we focused our on-page optimisation on the keyword ‘lawyers Ipswich’ which is now in 17th position (second page), up from 32nd position (fourth page) in the previous month.
  • Through the month of July, we will focus our on-page optimisation strategies on the keyword ‘solicitors Ipswich Queensland’ as it has significant monthly searches and to help boost its position closer to the first page of Google results.