Brookwater Legal – May 2021 Monthly Report
Manager
The results produced for the month of May have been generally positive for the SEO campaign. It has been fantastic to see a 38.7% increase in overall website traffic, a welcome recovery from last month’s dip in traffic. The heavy fluctuations in the trend of site visits for the month presents further room for growth in increasing traffic for the coming month of June. The organic (SEO) channel was able to bring in the majority of site traffic so we interpret this as a continuously improving SEO presence online. For keyword rankings, we are pleased to see a slight increase as well in the average SEO ranking. This is brought about by our effort in actively defending our current rankings as well as the increase in keywords ranking in the top 4 to 10 positions of Google search results. The targeted keywords have performed strongly for the month. A definite win is seeing the keyword ‘small business lawyer Ipswich’ jump from the 8th position to the top 3 position this May! We aim to further boost the keyword rankings by utilising a combination of on-page and off-page strategies for the coming month of June.
SEO Analysis
Brookwater Legal – October 2021 Monthly Report
Manager
The SEO campaign for the month of October sees fairly steady results and noteworthy wins. On the site traffic front, 516 users are seen to visit the site this month, with 298 of these users coming from the organic search channel. Positive movements can be seen in the rankings of keywords ‘family lawyers ipswich’, ‘small business lawyer Ipswich’, and ‘corporate lawyer Ipswich’, which jump to 5th, 2nd, and 15th position of search results this month. The number of keywords ranking in the top 3 and top 4-10 positions of first page results remain steady at 31 keywords and 23 keywords, respectively. The ranking of the keywords ‘conveyancing lawyers Ipswich’, ‘lawyers ipswich’, and ‘business lawyers ipswich’ remain at 8th, 22nd, and 8th position of search results. A massive win for this month’s campaign is the keyword ‘family lawyer ipswich’, which has successfully secured the #3 spot of first page results from last month’s 13th position after on-page optimisations were completed in October. We will continue to strengthen our strategy through November with on-page optimisations for the keyword ‘law firms ipswich’ to boost it closer to the first page of Google’s search results.