Brookwater Legal – February 2021 Monthly Report
Manager
The results produced for the month of February have been stable with just a few dips for the SEO campaign. Unfortunately, the downward trend in site visits has gone back this month as there was an 11.1% decrease in overall website traffic. From last month’s 284 organic users, there were only 271 users brought in by the organic (SEO) channel this February. On a more positive note, because of last month’s significant increase in organic traffic, this month’s decline in the number of organic users is only a minimal concern. For keyword rankings, the average SEO ranking has gone down as keywords from the top 3 positions have dropped down to the top 4 to 10 positions of Google search results. Nevertheless, most of the targeted keywords have held steady with most of them ranking in the same page of Google as last month. We are pleased to see another boost in keyword ‘corporate lawyer Ipswich’ as it went up from the 36th position to the 31st position this February. This March, our strategy is to produce and utilise new content in order to boost the rest of the targeted keywords.
SEO Analysis
Brookwater Legal – January 2021 Monthly Report
Manager
We are pleased to report that we were able to continue the upward movement of the keywords from the month of November to January. We were able to extend the success to the website statistics for the month, a welcome turnaround with a solid 5.1% increase in overall site traffic. The fluctuations in January’s traffic data gives us a positive approach to the coming month by stabilising site performance for February. One of the notable wins for the month is the significant increase in organic users which is a concrete indication of the thriving SEO campaign. The keyword rankings have been performing steadily with one of the keywords in the top 4 to 10 position moving up to the top 3. This gives us a total of 29 keywords ranking in the top 3 of Google search results and 22 keywords in the top 4 to 10 positions. To top off the number of wins for the month, it has been exciting to see more of the targeted keywords move up from their previous rankings. Although keyword ‘corporate lawyer Ipswich’ has dropped down from the 28th to the 36th position, all of the other focused keywords have gone up. Notably, keywords ‘family lawyers ipswich’, ‘small business lawyer ipswich’, and ‘business lawyers ipswich’ rank on the first page of Google. We aim to boost the slight dip in targeted keywords by using off-page works for the month of February.