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Brookwater Legal – May 2020 Monthly Report

Manager

The month of May has produced generally positive results. We’re pleased to see a notable increase in website traffic at 25.8%. This is primarily coming in from our organic (SEO) search results. The number of keywords in the top 3 and top 4-10 rankings on the first page of Google is consistent from April to May. Although this can be seen as a strength in maintaining our ranks, there is still a need for boosting and moving up the page results. For our targeted keywords, we see varying movements. Keywords ‘solicitors ipswich” and ‘lawyer’s ipswich’ have dipped from their previous ranks as they both secure their positions on the third page of Google. We’ve maintained ‘family lawyers ipswich’ in the 4th position which is ideal since it’s closing in on the top 3. We are also very pleased with the progress for the keyword ‘lawyers springfield’ as it currently ranks on the 3rd position from previously ranking as 5th. For the month of June, we plan to further improve the rankings for the Ipswich keywords using on-page optimisations.

SEO Analysis

  • 32 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 26th position (third page)
  • Keyword ‘solicitors ipswich’ ranking in 23rd position (third page)
  • Keyword ‘family lawyers ipswich’ ranking in 4th position (first page)
  • Keyword ‘lawyers springfield’ ranking in 3rd position (first page)
  • On-page optimisations will again be used in June to see movements in the rankings for the Ipswich keywords
  • Brookwater Legal – March Monthly Report

    Manager

    The month of March has seen some positive results overall. We have been able to see a full month of website data tracked through March and can see that the website traffic did seem to drop from March 14th onwards, possibly due to the restrictions put in place from COVID-19. It is very pleasing to see that the website traffic has not dropped off completely and this is a good sign for the coming months. Our plan for the next few months to focus on the SEO rankings to ensure we can maintain these and even improve on them so that we are in a good position when business can return to some normalcy. Our focus will remain on the Ipswich keywords and we will be using our off-page techniques to see the rankings move closer to the top 3 positions on the first page of results.

    SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 21th position (third page)
  • Keyword ‘solicitors ipswich’ ranking in 18th position (second page)
  • Keyword ‘family lawyers ipswich’ ranking in 4th position (first page)
  • Keyword ‘lawyers springfield’ ranking in 5th position (first page)
  • Off-page will be utilising through April to see more of a boost for the Ipswich focused keywords