Manager Analysis

In September, our SEO campaign demonstrated notable success, with 25 keywords securing prominent positions within the top 3 results on the first page. Additionally, 35 keywords achieved favourable placements in the top 4-10 results. Key phrases such as ‘solicitors in Greater Springfield’ and ‘property lawyers Springfield’ claimed the coveted 1st position, while ‘conveyancing Greater Springfield’ secured an impressive 2nd position on the first page. ‘Probate and wills lawyer Ipswich’ and ‘small business lawyer Ipswich’ ranked prominently in 3rd position, contributing to our robust online visibility.

Further, ‘conveyancing lawyers Ipswich’ and ‘business lawyers Ipswich’ held respectable positions, showcasing our SEO efforts. Notably, the keyword ‘wills Ipswich’ underwent strategic on-page optimisation in September, with an anticipated improvement in its ranking in the coming weeks. Looking ahead to October, our focus shifts to off-page optimisation, leveraging guest posting opportunities to enhance referral traffic and bolster domain authority.

SEO Analysis

• 25 keywords ranking in top 3 (first page) results
• 35 keywords ranking in top 4-10 (first page) results
• Keyword ‘solicitors in Greater Springfield’ ranking in 1st position (first page)
• Keyword ‘property lawyers Springfield’ ranking in 1st position (first page)
• Keyword ‘conveyancing Greater Springfield’ ranking in 2nd position (first page)
• Keyword ‘probate and wills lawyer Ipswich’ ranking in 3rd position (first page)
• Keyword ‘small business lawyer Ipswich’ ranking in 3rd position (first page)
• Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
• Keyword ‘business lawyers Ipswich’ ranking in 9th position (first page)
• In September, on-page optimisation focused on the keyword ‘wills Ipswich’. Its ranking can be expected to improve in the upcoming weeks.
• Through October, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Manager Analysis

In August, the SEO campaign showcased promising results, with 30 keywords securing the top 3 positions on the first page of Google search results, and an additional 31 keywords ranking within the top 4-10 positions on the first page. Notable achievements included ‘probate and wills lawyer Ipswich,’ which clinched the 1st position on the first page. ‘Small business lawyer Ipswich’ and ‘conveyancing Greater Springfield’ ranked 2nd and 3rd, respectively, while ‘conveyancing lawyers Ipswich’ secured the 4th position. ‘Business lawyers Ipswich’ performed well, holding the 8th position on the first page.

The core focus of the August SEO campaign was off-page optimisation, achieved through the creation and distribution of press releases. This strategic approach aimed to bolster brand visibility, recognition, drive increased website traffic, and enhance domain authority. Notably, August saw the rollout of a core algorithm update by Google, potentially affecting search rankings and organic traffic. Consequently, rigorous monitoring of site metrics was maintained, with an agile approach ready to implement necessary adjustments to align with the implications of the update.

Heading into September, the SEO campaign will direct efforts towards on-page optimisation, with a particular focus on the keyword ‘wills Ipswich’. This keyword presents medium to high competition and substantial monthly search volume, making it a prime candidate for gaining a stronger competitive edge and pushing closer to the #1 position in Google search results.

SEO Analysis