Brookwater Legal – May 2023 Monthly Report
Manager Analysis
In May, the SEO efforts yielded positive outcomes, with 32 keywords securing top 3 positions on the first page of search results, and an additional 29 keywords ranking in the top 4-10 range. Notably, the keyword ‘small business lawyer Ipswich’ and ‘conveyancing Greater Springfield’ both claimed the 1st position on the first page, while ‘probate and wills lawyer Ipswich’ secured the 2nd position. The keywords ‘conveyancing lawyers Ipswich’ and ‘business lawyers Ipswich’ also performed well, ranking in the 4th and 8th positions, respectively. On-page optimisation in May centered around the keyword ‘family lawyers Ipswich’, with an expected improvement in its ranking in the coming weeks. However, due to recent service developments, family law and mediation will no longer be offered at this time. Looking ahead to June, the SEO campaign will shift focus to off-page optimisation strategies, utilising map embeds from Google Maps as high-quality outbound links. This approach has the potential to enhance the site’s authority, reliability, and overall search engine ranking.
SEO Analysis
Brookwater Legal – April 2023 Monthly Report
Manager Analysis
In April, the SEO campaign showed promising results with 31 keywords ranking on the first page of Google’s search engine results. These keywords were evenly split between the top 3 and top 4-10 positions. The campaign saw significant success in the legal sector, with the keyword ‘small business lawyer Ipswich’ ranking 1st on the first page. ‘Family mediation Greater Springfield’ also ranked 2nd on the first page, with ‘conveyancing lawyers Ipswich’ ranking 3rd. Other family law-related keywords such as ‘family lawyer Ipswich’ and ‘family law Springfield’ also ranked well at 8th position. The SEO strategy for April focused on off-page optimisation, this allowed the site to enhance its reputation and presence on Google’s search results page. Moving forward into May, the SEO campaign’s on-page optimisation strategy will focus on ‘family lawyers Ipswich’, as it has high competition and significant monthly search volume. The goal is to maintain its ranking or improve it to rank closer to the first position on Google’s search results page.