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Brookwater Legal – January 2023 Monthly Report

Feb 7, 2023

Manager Analysis

As January drew to a close, we saw a variety of small wins. In regards to website analytics, the average session duration on the website increased by 63.8% and website users has also increased by 17.5% to 504 users. For SEO, the number of keywords ranking in the top 3 spots has remained steady at 29 keywords. In addition, there are 32 keywords ranking in the top 4-10 spots on Google Search results. Specifically, keywords such as “small business lawyer Ipswich” is ranking in 1st posistion while “family mediation Greater Springfield” is ranking in 2nd place. In January we focused on optimising the keyword ‘law firms Ipswich’ and we expect the rankings to continue to improve over the coming weeks as Google recognises the optimisations. As we enter February we will focus on off page optimisation with the end goal of gaining more listings on local citation sites.

SEO Analysis

  • 29 keywords ranking in top 3 (first page) results
  • 32 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 2nd position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
  • Keyword ‘family law Springfield’ ranking in 7th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
  • In January, on-page optimisation focused on the keyword ‘law firms Ipswich’. Its ranking can be expected to improve in the coming weeks.
  • Through February, the SEO campaign will focus on off-page optimisation with the goal of gaining more listings on local citation sites to improve the site’s Google presence.

    • Brookwater Legal – December 2022 Monthly Report

    Jan 13, 2023

    SEO Analysis

  • 30 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 2nd position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 7th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In December, the SEO campaign focused on off-page optimisation strategies via guest posting opportunities to help drive referral traffic and boost your site’s authority.
  • Through January, the SEO on-page optimisation will focus on the keyword ‘law firms Ipswich’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.