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Brookwater Legal – November 2022 Monthly Report

Dec 7, 2022

Manager

November was more challenging for the campaign for both website metrics and the SEO campaign. There was a small drop in the number of users visiting the website, although the overall trend of traffic saw several peaks. Organic search users – meaning those arriving through SEO channels – accounted for 63.7% of site visitors, which is a very favourable percentage. More promisingly, the website’s average SEO rank increased and now sits at 5.5 overall. For keywords, ‘family mediation Greater Springfield’ leads the way in the #1 position on Google search results, with 12 other keywords also holding the top spot. In November, we completed on-page optimisations on the ‘lawyers ipswich’ keyword, which currently ranks 18th. Its ranking should hopefully improve in the coming weeks. For December, we will switch to off-page optimisations to build quality links through guest posts.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 1st position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 7th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In November, on-page optimisation focused on the keyword ‘lawyers ipswich’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through December, the SEO campaign will focus on off-page optimisation with the goal of building more quality links via guest posting to improve the site’s Google presence.

    • Brookwater Legal – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October finished with promising results for website analytics and SEO. Website traffic increased by 6.6% and the average session duration jumped up by 38.7% which indicates that users are spending a longer amount of time navigating the website. In regards to SEO, there were 37 keywords ranking in the top 3 spots and 25 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘mediation Ripley’, ‘small business lawyer Ipswich’ and ‘family mediation Greater Springfield’ are all ranking 1st on the first page of Google. In October, the focus was to complete a series of press releases that contribute to improving the ranking and authority of the website. In November, the goal will be to optimise the keyword ‘lawyers Ipswich’ as it is a competitive keyword with a significant amount of monthly searches.

    SEO Analysis

  • 37 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 6th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 6th position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 1st position (first page)
  • In October, the SEO campaign focused on off-page optimisation strategies by using a Press Release creation and distribution to improve site mentions and authority.
  • Through November, the SEO campaign will focus on the keyword ‘lawyers Ipswich’ as it has a considerably high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.