Manager Analysis

In November, the Camberwell chiropractor’s GBP made notable strides in local search rankings. The keywords ‘Camberwell chiropractor’ and ‘chiropractor Camberwell’ secured a commendable 3rd position in Google Maps or local search results, enhancing the clinic’s online visibility. Despite a slight dip in overall views from 457 to 411, the GBP listing saw increased user engagement. Clicks surged from 11 to 22, while phone calls escalated from 2 to 5, indicating improved user interaction. However, direction requests experienced a slight decline from 54 to 35.

To augment location relevance, the team implemented an SEO-optimised content strategy in November. The generated content aimed at enhancing the listing’s local prominence and can be accessed at https://g.co/kgs/6CWF9Z. Looking ahead to December, the GBP strategy pivots towards reinforcing the keyword ‘Camberwell chiropractic’ to further elevate the clinic’s position in Google Maps or local search results.

GBP Analysis

• The keyword ‘Camberwell chiropractor’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
• Keyword ‘chiropractor Camberwell’ is ranking in 3rd position in the Google Maps or local search results (in the map pack).
• In November, the GBP listing generated 411 views from Google Search and Google Maps via desktop and mobile searches (down from 457 previously), 22 clicks (up from 11 previously), 35 direction requests (down from 54 previously), and 5 phone calls (up from 2 previously) made directly from the GBP listing.
• Also in November, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://g.co/kgs/6CWF9Z.
• For the month of December, the GBP strategy will focus on the keyword ‘Camberwell chiropractic’ to help improve its position in the Google Maps or local search results.

Manager Analysis

In October, our SEO analysis revealed notable developments in our Google Business Profile (GBP) performance. The keywords ‘Camberwell chiropractor’ and ‘chiropractor Camberwell’ both held a respectable 4th position in Google Maps and local search results. However, it’s important to note that Google introduced changes to the available insights for GBP, affecting our reporting accuracy. The previous metric ‘Total Views’ is no longer included.

Despite these alterations, our GBP listing managed to generate 457 views from Google Search and Google Maps through both desktop and mobile searches, a significant drop from the previous 2,682 views. We also recorded 11 clicks (formerly 12 Website Visits), 54 direction requests (up from 7), and 2 phone calls (increasing from 1 in the previous month) directly initiated from our GBP listing.

To enhance location relevance, we introduced SEO-optimised content in October, aiming to attract a wider audience. The post can be viewed here:https://posts.gle/wGiFxh. For November, our GBP strategy will focus on optimising for the keyword ‘Camberwell Burke Road Chiro’ to improve its position in Google Maps and local search results.

GBP Analysis

• The keyword ‘Camberwell chiropractor’ is ranking in 4th position in Google Maps or local search results.
• Keyword ‘chiropractor Camberwell’ is ranking in 4th position in the Google Maps or local search results.
• In October, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
• The GBP listing generated 457 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 2,682), 11 clicks (previously Website Visits was 12), 54 direction requests (up from 7 previously), and 2 phone calls (up from 1 in the previous month) made directly from the GBP listing.
• Also in October, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/wGiFxh.
• For the month of November, the GBP strategy will focus on the keyword ‘Camberwell Burke Road Chiro’ to help improve its position in the Google Maps or local search results.