Select Page

Canberra Glass – September 2022 Monthly Report

Oct 7, 2022

Manager

In September, the average session duration for website visitors improved by 164.3%. This confirms that users are spending more time engaging with the website. With regard to SEO rankings, there are 33 keywords ranking in the top 3 spots and 22 keywords ranking in the top 4-10 spots on the first page of Google Search. Significantly, keywords such as ‘glazier Tuggeranong’ and ‘glass replacement Canberra’ are ranking 2nd and 3rd respectively. For September, the campaign focused on off-page optimisation and link-building strategies which are aimed to improve the authority and relevancy of the website. We anticipate that in the coming weeks, keyword ranking will improve as a result of the optimisation tactics. Throughout October, on-page optimisation will be completed for ‘glazier Canberra’ in order to bring the focus keyword closer to the first page of Google.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) organic search results
  • 22 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Tuggeranong’ is in 2nd position (first page).
  • Keyword ‘glass repairs Canberra’ is ranking in 4th position (first page).
  • Keyword ‘glass replacement Canberra’ is ranking in 3rd position (first page).
  • Keyword ‘glazier Canberra’ is in 16th position (second page).
  • In September, the SEO campaign focused on off-page optimisation and link building strategies to help improve the site’s authority, relevance, and trustworthiness.
  • Through October, on-page optimisation will focus on the highly competitive keyword ‘glazier Canberra’ to boost its position and bring it closer to a first-page position in Google search results.

    • GBP Analysis

  • Keyword ‘glazier Canberra’ is in 13th position in Google Maps or local search results.
  • Keyword ‘glass repairs Canberra’ is ranking in 7th position in Google Maps or local search results.
  • Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps or local search results.
  • Keyword ‘glazier Tuggeranong’ is in 9th position in Google Maps or local search results.
  • The Canberra Glass GBP (formerly GMB) listing also achieved 2,502 views (up from 2,354 previously) on Google due to the Google Business Profile listing.
  • 119 website visits (up from 76 previously), 17 phone calls (down slightly from 23 previously), and 3 requests for directions (up slightly from 1 previously) were generated from the Google Business Profile listing.
  • Meanwhile, the Tuggeranong Glass GBP listing achieved 86 views on Google due to the Google Business Business Profile listing.
  • 5 website visits (down slightly from 7 previously) were generated from the GBP listing.
  • Whilst there could be many factors at play, the lower turnout for the Tuggeranong Glass listing can be attributed to the fact that both Canberra Glass and Tuggeranong Glass listings use the same contact details and website. It is highly likely that, with the fairly recent updates in GBP and Google search algorithm, Google sees the two listings as one and the same. Thus, it could be that the results are being funnelled through to the main one, which is Canberra Glass.
  • For October, the GBP strategy will focus on the keyword ‘glazier Canberra’ to support the on-page optimisation goal and improve customer actions in the Google Maps or local search results.

    • Canberra Glass – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    The month of August finished with promising results for SEO and website analytics. Website traffic increased by 117.1% which is a total of 330 new users. In regards to SEO, there was an 8.7% increase in keywords ranking in the top 3 spots, which is a total of 25 keywords. Keywords such as ‘glass replacement Canberra’, ‘glazier Tuggeranong’ and ‘glass repairs Canberra’ are ranking 5th, 6th and 7th respectively. Throughout August, we focused on optimising the keyword ‘glazier Tuggeranong’. In September, the goal is to complete off-page optimisation in order to improve the website’s authority and relevance which in turn will improve the keyword rankings.

    SEO Analysis

  • 25 keywords ranking in top 3 (first page) organic search results
  • 33 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 16th position (second page).
  • Keyword ‘glazier Tuggeranong’ is in 6th position (first page).
  • Keyword ‘glass repairs Canberra’ is ranking in 7th position (first page).
  • Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘glazier Tuggeranong’. The goal was to help push its ranking closer to the first position of Google search results.
  • Through September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • GMB Analysis

  • Keyword ‘glazier Canberra’ is in 14th position in Google Maps.
  • Keyword ‘glass repairs Canberra’ is ranking in 8th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 8th position in Google Maps.
  • Keyword ‘glazier Tuggeranong’ is in 10th position in Google Maps.
  • The Canberra Glass GMB listing also achieved 2,354 views on Google due to the Maps listing.
  • 76 website visits (up slightly from 55 previously), 23 phone calls, and 1 request for directions were generated from the Google Maps listing.
  • Meanwhile, the Tuggeranong Glass GMB listing achieved 347 views (down from 395 previously) on Google due to the Maps listing.
  • 7 website visits (up from 3 previously) and 1 phone call (down from 5 previously) were generated from the Google Maps listing.
  • In August, SEO optimised content for the Canberra Glass GMB listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/dzqTrX.
  • For September, the GMB strategy will focus on the keyword ‘glazier Tuggeranong’ to improve customer actions and help it move closer to the top 3 Google Maps results (map pack).