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Canberra Glass – February 2022 Monthly Report

by | Mar 7, 2022 | Canberra Glass | 0 comments

Manager

We’re pleased to report that the SEO campaign for the month of February has driven 9.3% more traffic to the site and propelled more keywords to join first page positions of search results. There’s a total of 106 users visiting the site this month, with 93 users coming from the organic search channel. Average time spent on the site by each user has increased by 28.4%, yielding an average of 2 minutes 14 seconds this month. The number of keywords joining first page search results has increased this month with 7 keywords joining the top 3 positions and 43 keywords joining the top 4-10 positions. Keyword rankings for this month are fairly steady with keywords ‘glazier Canberra’, ‘glass repairs Canberra’, ‘glass replacement Canberra’ ranking at 14th, 8th, 7th position of search results. We’re looking forward to more boosting opportunities for the keyword ‘kitchen glass splashbacks Canberra’ after on-page optimisations were completed for this keyword in February. After the optimisation efforts for the mentioned keyword, its ranking jumped from last month’s 13th position to this month’s 10th position of first page search results.

The Google Maps campaign has produced higher website visits this month despite having lower page views. We’re thrilled to see as well that the campaign has catapulted the ranking of the keyword ‘glazier Canberra’ to 11th position this month from last month’s 19th position in Google Maps. Meanwhile, keywords ‘glass repairs Canberra’ and ‘glass replacement Canberra’ are at 19th and 17th position, respectively. The Google Maps listing has brought a whopping total of 42 site visits this month — a huge jump from last month’s 27 site visits — as well as 7 phone calls, 1 request for directions, and 2 direct messages. A total of 1,380 views on the Google My Business listing has also resulted from the Google Maps rankings. Through March, we will use off-page optimisations on the keyword ‘Canberra glass’ for GMB strategies to increase overall website traffic and encourage more visitor actions on the Google Maps listing.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) organic search results
  • 43 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 14th position (second page)
  • Keyword ‘glass repairs Canberra’ is ranking in 8th position (first page)
  • Keyword ‘glass replacement Canberra’ is ranking in 7th position (first page) in organic search results
  • February has seen lower views but higher website visits via Google Maps campaign.
  • Keyword ‘glazier Canberra’ is in 11th position in Google Maps
  • Keyword ‘glass repairs Canberra’ is ranking in 19th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 17th position in Google Maps.
  • The Google My Business listing also achieved 1,380 views on Google due to the Maps rankings.
  • 42 website visits (up from 27 in the previous month), 7 phone calls, 1 request for directions, and 2 direct messages were generated from Google Maps listing.
  • In February, we focused our on-page optimisation on the keyword ‘kitchen glass splashbacks Canberra’ which now ranks in 10th position (first page), a slight but noteworthy improvement from 13th position (second page) in the previous month.
  • Through March, we will focus our off-page strategies on the keyword ‘Canberra glass’ for GMB strategies as we aim to improve overall website traffic and visitor actions on the Google Maps listing.