Manager
In September, the average session duration for website visitors improved by 164.3%. This confirms that users are spending more time engaging with the website. With regard to SEO rankings, there are 33 keywords ranking in the top 3 spots and 22 keywords ranking in the top 4-10 spots on the first page of Google Search. Significantly, keywords such as ‘glazier Tuggeranong’ and ‘glass replacement Canberra’ are ranking 2nd and 3rd respectively. For September, the campaign focused on off-page optimisation and link-building strategies which are aimed to improve the authority and relevancy of the website. We anticipate that in the coming weeks, keyword ranking will improve as a result of the optimisation tactics. Throughout October, on-page optimisation will be completed for ‘glazier Canberra’ in order to bring the focus keyword closer to the first page of Google.
SEO Analysis
33 keywords ranking in top 3 (first page) organic search results
22 keywords ranking in top 4-10 (first page) organic search results
Keyword ‘glazier Tuggeranong’ is in 2nd position (first page).
Keyword ‘glass repairs Canberra’ is ranking in 4th position (first page).
Keyword ‘glass replacement Canberra’ is ranking in 3rd position (first page).
Keyword ‘glazier Canberra’ is in 16th position (second page).
In September, the SEO campaign focused on off-page optimisation and link building strategies to help improve the site’s authority, relevance, and trustworthiness.
Through October, on-page optimisation will focus on the highly competitive keyword ‘glazier Canberra’ to boost its position and bring it closer to a first-page position in Google search results.
GBP Analysis
Keyword ‘glazier Canberra’ is in 13th position in Google Maps or local search results.
Keyword ‘glass repairs Canberra’ is ranking in 7th position in Google Maps or local search results.
Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps or local search results.
Keyword ‘glazier Tuggeranong’ is in 9th position in Google Maps or local search results.
The Canberra Glass GBP (formerly GMB) listing also achieved 2,502 views (up from 2,354 previously) on Google due to the Google Business Profile listing.
119 website visits (up from 76 previously), 17 phone calls (down slightly from 23 previously), and 3 requests for directions (up slightly from 1 previously) were generated from the Google Business Profile listing.
Meanwhile, the Tuggeranong Glass GBP listing achieved 86 views on Google due to the Google Business Business Profile listing.
5 website visits (down slightly from 7 previously) were generated from the GBP listing.
Whilst there could be many factors at play, the lower turnout for the Tuggeranong Glass listing can be attributed to the fact that both Canberra Glass and Tuggeranong Glass listings use the same contact details and website. It is highly likely that, with the fairly recent updates in GBP and Google search algorithm, Google sees the two listings as one and the same. Thus, it could be that the results are being funnelled through to the main one, which is Canberra Glass.
For October, the GBP strategy will focus on the keyword ‘glazier Canberra’ to support the on-page optimisation goal and improve customer actions in the Google Maps or local search results.
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