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Canberra Glass – July 2022 Monthly Report

Aug 5, 2022

Manager

As the month of July closed, there were 18 keywords ranking in the top 3 spots and 29 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘glazier Tuggeranong’ and ‘glass replacement Canberra’ are both ranking 5th on the 1st page. Throughout July, we focused on off-page optimisation where the goal was to boost rankings by improving the authority and trustworthiness of the website. In August, the plan is to complete on-page optimisation for the keyword ‘glazier Tuggeranong’ and the outcome is to bring it closer to the first position.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) organic search results
  • 29 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 16th position (second page).
  • Keyword ‘glazier Tuggeranong’ is in 5th position (first page).
  • Keyword ‘glass repairs Canberra’ is ranking in 8th position (first page).
  • Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through August, our plan is to focus our on-page optimisation on the keyword ‘glazier Tuggeranong’ as it has significant monthly searches. Our aim is to bring it closer to the #1 position in Google search results.

    • GMB Analysis

  • Keyword ‘glazier Canberra’ is in 15th position in Google Maps.
  • Keyword ‘glass repairs Canberra’ is ranking in 9th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps.
  • Keyword ‘glazier Tuggeranong’ is in 9th position in Google Maps.
  • The Canberra Glass GMB listing also achieved 2,393 views (up from 1,850 previously) on Google due to the Maps listing.
  • 55 website visits (down slightly from 61 previously), 27 phone calls (up from 19 previously), and 2 requests for directions were generated from the Google Maps listing.
  • Meanwhile, the Tuggeranong Glass GMB listing achieved 395 views (up from 230 previously) on Google due to the Maps listing.
  • 3 website visits and 5 phone calls (up from 3 previously) were generated from the Google Maps listing.
  • In July, we were able to create and post SEO optimised content for the Canberra Glass GMB listing in order to gain more location relevance. The post can be viewed here:https://posts.gle/hQQqS6.
  • Additionally, Google has finally rolled out Google Business Profile (GBP) to replace Google My Business (GMB). We expect some changes in the insights and data presentation we use for reporting.
  • For August, our plan is to focus our strategies on the keyword ‘glass replacement Canberra’ to improve customer actions and help it move closer to the elusive top 3 Google Maps results (map pack).

    • Canberra Glass – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    The month of June produced a variety of small wins for both website statistics and SEO. There was an increase in website traffic of 4.3% which included 147 new users. The average session duration was, 2 minutes and 10 seconds, which is an 87% increase compared to the month before. In terms of SEO, there are 18 keywords ranking in the top 3 spots, which is a 5.9% increase compared to May. Keywords ‘glass replacement Canberra’, ‘glazier Tuggeranong’, ‘glass repairs Canberra are ranking in the 5th,6th and 7th respectively. The keyword ‘window replacement Canberra’ is currently ranking in the 16th position, however, in June, we optimised the keyword and expect to see its rankings improve over the coming weeks. As we enter July, we will execute off-page optimisation strategies to assist in improving rankings. In regards to your GMB Campaign, the keyword ‘glazier Tuggeranong’ is currently in 10th position on Google Maps. There were over 1,850 views on the GMB listing, 61 website visits, 19 calls and over 7 requests for directions. The Tuggeranong Glass GMB had over 230 views, 2 website visits and 3 phone calls.

    SEO Analysis

  • 18 keywords ranking in top 3 (first page) organic search results
  • 27 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 14th position (second page).
  • Keyword ‘glazier Tuggeranong’ is in 6th position (first page).
  • Keyword ‘glass repairs Canberra’ is ranking in 7th position (first page).
  • Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
  • In June, we completed on-page optimisation for the keyword ‘window replacement Canberra’ which is ranking in 16th position (second page).
  • Through July, we will focus on off-page strategies to help boost rankings closer to the first page of Google results.

    • GMB Analysis

  • Keyword ‘glazier Canberra’ is in 15th position in Google Maps.
  • Keyword ‘glass repairs Canberra’ is ranking in 6th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps.
  • Keyword ‘glazier Tuggeranong’ is in 10th position in Google Maps.
  • The Canberra Glass GMB listing also achieved 1,850 views (up slightly from 1,810 previously) on Google due to the Maps listing.
  • 61 website visits (up from 53 previously), 19 phone calls, and 7 requests for directions were generated from the Google Maps listing.
  • Meanwhile, the Tuggeranong Glass GMB listing achieved 230 views on Google due to the Maps listing.
  • 2 website visits and 3 phone calls were generated from the Google Maps listing.
  • In June, we were able to create and post SEO optimised content for the Canberra Glass GMB listing in order to gain more location relevance. The post can be viewed here: https://bit.ly/3OCoGeX.
  • In July, our plan is to focus our strategies on the keyword ‘glazier Tuggeranong’ to improve customer actions and help it move closer to the elusive top 3 Google Maps results (map pack).