Manager

We’re pleased to report that the SEO campaign for the month of February has driven 9.3% more traffic to the site and propelled more keywords to join first page positions of search results. There’s a total of 106 users visiting the site this month, with 93 users coming from the organic search channel. Average time spent on the site by each user has increased by 28.4%, yielding an average of 2 minutes 14 seconds this month. The number of keywords joining first page search results has increased this month with 7 keywords joining the top 3 positions and 43 keywords joining the top 4-10 positions. Keyword rankings for this month are fairly steady with keywords ‘glazier Canberra’, ‘glass repairs Canberra’, ‘glass replacement Canberra’ ranking at 14th, 8th, 7th position of search results. We’re looking forward to more boosting opportunities for the keyword ‘kitchen glass splashbacks Canberra’ after on-page optimisations were completed for this keyword in February. After the optimisation efforts for the mentioned keyword, its ranking jumped from last month’s 13th position to this month’s 10th position of first page search results.

The Google Maps campaign has produced higher website visits this month despite having lower page views. We’re thrilled to see as well that the campaign has catapulted the ranking of the keyword ‘glazier Canberra’ to 11th position this month from last month’s 19th position in Google Maps. Meanwhile, keywords ‘glass repairs Canberra’ and ‘glass replacement Canberra’ are at 19th and 17th position, respectively. The Google Maps listing has brought a whopping total of 42 site visits this month — a huge jump from last month’s 27 site visits — as well as 7 phone calls, 1 request for directions, and 2 direct messages. A total of 1,380 views on the Google My Business listing has also resulted from the Google Maps rankings. Through March, we will use off-page optimisations on the keyword ‘Canberra glass’ for GMB strategies to increase overall website traffic and encourage more visitor actions on the Google Maps listing.

SEO Analysis

Manager

The month of March had some slight challenges in regards to the SEO Campaign. Website traffic dropped slightly by 12.4% which totaled in 99 users this month. In correlation to this, the average session duration dropped by 31.4% which now sits at 1 minute and 29 seconds. Despite this, your website is continuing to drive brand new traffic. 77 new users through organic search results and 4 new users due to referral. The keyword rankings in March continue to stay steady with 14 keywords ranking in the top 1-3 results and 39 keywords ranking in the top 4-10 results on the first results page. It is great to see keywords ranking at the top of the results page, such as, ‘window glass replacement Tuggeranong’, ‘commercial glass repairs acton’ and ‘glazier acton’. In addition, keywords such as ‘window replacement acton’, ‘glass replacement tuggeranong’ and ‘mirror repairs acton’ are all ranking in the second position of the results page.

The Google Maps campaign saw major improvements in your keyword rankings. In this instance, the Keyword ‘glass replacement Canberra’ is ranking in 9th position in Google Maps, up from 17th position in the previous month. Your website visits sit at 42, your Google Maps views sit at 1,690 and you received over 21 phone calls as a result of your Google Maps Campaign. In March, we optimised content in your GMB so we can gain more location relevance. However, through April, we will focus our on-page strategies on the keyword ‘glazier Tuggeranong’ as we prepare to target this location in the coming weeks and aim to improve its ranking in the Google search results.

SEO Analysis

• 14 keywords ranking in top 3 (first page) organic search results
• 39 keywords ranking in top 4-10 (first page) organic search results
• Keyword ‘glazier Canberra’ is in 13th position (second page)
• Keyword ‘glass repairs Canberra’ is ranking in 8th position (first page)
• Keyword ‘glass replacement Canberra’ is ranking in 7th position (first page) in organic search results
• Keyword ‘glazier Canberra’ is in 12th position in Google Maps
• Keyword ‘glass repairs Canberra’ is ranking in 10th position in Google Maps, up from 19th position in the previous month.
• Keyword ‘glass replacement Canberra’ is ranking in 9th position in Google Maps, up from 17th position in the previous month.
• The Google My Business listing also achieved 1,690 views on Google due to the Maps rankings.
• 42 website visits, 21 phone calls (up from 7 in the previous month), and 3 requests for directions (up from 1 in the previous month) were generated from Google Maps listing.
• In March, we were able to create and post SEO optimised content for the GMB listing in order to gain more location relevance. The post can be viewed here: https://bit.ly/3D1IymL.
• Through April, we will focus our on-page strategies on the keyword ‘glazier Tuggeranong’ as we prepare to target this location in the coming weeks and aim to improve its ranking in the Google search results.