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Canberra Glass – January 2022 Monthly Report

Feb 7, 2022

Manager

The month of January sees site traffic stats soar as the number of visitors reach a total of 97 users. Of the 97 users, 84 users are from the organic search channel. Aside from this impressive 49.2% leap in site visitors, we’re also seeing a massive 59% increase in average time spent by each user on the site. Areas for potential growth this month are the rankings for this month’s focus keywords which experience a slight dip from the previous month’s rankings. Keywords ‘glazier Canberra’, ‘glass repairs Canberra’, and ‘glass replacement Canberra’ are ranking at 14th, 7th, and 4th position this month. A total of 6 keywords join the top 3 positions and 32 keywords join the top 4-10 positions of first page search results. Google Maps results aren’t far behind, with keywords ‘glazier Canberra’, ‘glass repairs Canberra’, and ‘glass replacement Canberra’ ranking at 19th, 17th, and 13th positions, respectively. The Google Maps rankings have contributed significantly to the Google My Business listing which achieved a total of 1,840 views, 27 site visits, 18 phone calls, 3 requests for directions, and 1 direct message. Through the month of February, we plan to use off-page and on-page strategies on the keyword ‘Kitchen Glass Splashbacks Canberra’ to boost this keyword in both organic and GMB platforms and generate an increase in visitor actions and overall site traffic. We’re looking forward to seeing upward movements in the keyword ‘glazier Canberra’ as well after on-page optimisations were completed in January.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) organic search results
  • 32 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 14th position (second page)
  • Keyword ‘glass repairs Canberra’ is ranking in 7th position (first page)
  • Keyword ‘glass replacement Canberra’ is ranking in 4th position (first page) in organic search results
  • January has produced generally stable results in user actions via Google Maps campaign.
  • Keyword ‘glazier Canberra’ is in 19th position in Google Maps
  • Keyword ‘glass repairs Canberra’ is ranking in 17th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 13th position in Google Maps.
  • The Google My Business listing also achieved 1,840 views on Google due to the Maps rankings.
  • 27 website visits, 18 phone calls, 3 requests for directions, and 1 direct message were generated from Google Maps listing.
  • In January, we focused our on-page optimisation on the keyword ‘glazier Canberra’.
  • Through February, we will focus our off-page and on-page strategies on the keyword ‘Kitchen Glass Splashbacks Canberra’ for both organic and GMB strategies as we aim to improve overall website traffic and visitor actions on the Google Maps listing.

    • Canberra Glass – December 2021 Monthly Report

    Jan 12, 2022

    Manager

    Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).