Canberra Glass – November 2021 Monthly Report
Manager
We’re pleased to report huge wins for keyword rankings and steady results for Google Maps for the SEO campaign in November. There is a consistent upward trend among the keyword rankings this month, led by the keyword ‘glazier Canberra’. It’s exciting to see the mentioned keyword make a fantastic jump from last month’s 24th position to this month’s 14th position after on-page optimisations were completed in November. Keyword ‘glass repairs Canberra’ follows suit as it moves up 3 places to 10th position this month from last month’s 13th position. Keyword ‘glass replacement canberra’ is strong at 7th position of first page search results this month. On the Google Maps front, the listing was able to achieve a total of 1,670 views on Google, 33 website visits, 18 phone calls, and 3 requests for directions. Keyword rankings remain fairly stable and present an opportunity for growth. For the month of December, we will use on-page and off-page optimisations on the high-competition keyword ‘glass repairs Canberra’ to propel it further up the rankings of both organic and Google Maps results. With this strategy in place, we’re confident that we’ll be seeing more site traffic and visitor action on the Google Maps listing.
SEO Analysis
Canberra Glass – October 2021 Monthly Report
Manager
We’re pleased to report that the SEO campaign for the month of October produced stellar results from the Google Maps listing. There is a consistent upward trend across the board for all targeted keywords, with keywords ‘glass Canberra’, ‘glazier Canberra’, ‘glass repairs Canberra’, and ‘glass replacement Canberra’ going up the rankings to 12th, 9th, 7th, and 8th position of Google Maps results this month. The successful Google Maps rankings also positively impacted the Google My Business listing, which resulted in a massive increase in site views this month. From last month’s total of 1,350 views, the GMB listing now has a total of 1,620 views. There are also more site visits this month at 47 website visits. The GMB listing was also able to generate 18 phone calls, 1 direct message, and 2 requests for directions this month. The success of the GMB listing can be attributed to the optimised content that we were able to create and post with the objective of increasing location relevance. On the organic search results front, areas for potential are site traffic stats and keyword rankings, which both experienced a slight dip. Site traffic this month slides down 19.8% to 97 users, with 85 of these users coming from the organic search channel. Rankings for the keywords ‘glazier Canberra’, ‘glass repairs Canberra’, and ‘glass replacement Canberra’ are also slightly lower this month compared to the previous month. We will continue to focus on-page and off-page optimisations on the keyword ‘glazier Canberra’ to improve its ranking in both organic search and Google Maps results and to boost further traffic and visitor action on the Google Maps listing.