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Care Conveyancing – October 2021 Monthly Report

Nov 5, 2021

Manager

October brought much more positive results for the campaign overall, which is pleasing to see. User visits recovered by 36.0%, with half of them arriving through organic (SEO) channels. The average session duration also again increased by a fantastic 142.7%, so our content remains relevant to users. On the other hand, the site’s average SEO rank dropped slightly by 8.3%, but we’ve retained our keywords on the first page of Google’s search results. Last October, we focused our on-page optimisations on the ‘conveyancer Essendon’ target keyword, which currently ranks 34th. With these optimisations, we expect to see the keyword shift in rank in the coming weeks.

SEO Analysis

  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 12th position (second page), up from 20th position (second page) in the previous month.
  • Keyword ‘conveyancing St Albans’ ranking in 19th position (second page), up from 24th position (third page) in the previous month.
  • Keyword ‘conveyancing Niddrie’ ranking in 8th position (first page), up from 13th position (second page) in the previous month.
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • In October, we focused on-page optimisation for the keyword ‘conveyancer Essendon’ and we expect movement in its ranking in the coming weeks.

    • Care Conveyancing – September 2021 Monthly Report

    Oct 7, 2021

    Manager

    We saw mixed results this September, but there were many reasons for optimism. User visits took a downturn, with a 51.9% drop, but the overall trend saw several peaks and ended on a very high note. Average session duration also increased by 172.1%, which means users find our content relevant to their searches and needs. It was additionally pleasing to see that over half our users arrived through organic (SEO) channels. In terms of SEO, we saw a small but welcome 1.0% increase in the site’s average rank. October will see us focus our on- and off-page strategies on the ‘conveyancer Essendon’ target keyword due to its significant monthly search volume. We aim to push its ranking higher in organic searches and Google Maps results.

    SEO Analysis

  • Keyword ‘conveyancing Sunbury’ ranking in 20th position (second page)
  • Keyword ‘conveyancing St Albans’ ranking in 24th position (third page)
  • Keyword ‘conveyancing Niddrie’ ranking in 13th position (second page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • Through the month of October, we will focus our on-page and off-page strategies on the keyword ‘conveyancer Essendon’ as it has a significant number of average monthly searches and to push its ranking higher in organic search and Google Maps results.