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Care Conveyancing – April 2021 Monthly Report

by | May 10, 2021 | Care Conveyancing | 0 comments

Manager

April brought a welcome recovery in terms of website performance, which is pleasing to see. Following March’s dip in traffic, the month of April saw a 34.6% increase in user visits and a 73.6% increase in the average session duration which is fantastic to note. A large majority of users also continue to arrive through organic (SEO) searches, with almost all of them new. SEO performance however did see a marginal 1.1% dip. We did sustain our 2 keywords secured in the top 4 to 10 spots, which we can build on! We also expect an increase in the ranking for the ‘conveyancing St Albans’ target keyword in the coming weeks. In May, we will expand our strategies to off-page optimisations to recover SEO performance across the board and in turn continue to see growth in the overall website traffic coming from the organic channel.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 10th position (first page)
  • Keyword ‘conveyancing St Albans’ ranking in 27th position (third page)
  • Keyword ‘conveyancing Niddrie’ ranking in 7th position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • In April, on-page optimisations were complete with a focus on the keyword ‘conveyancing St Albans’ with some ranking movements expected over the coming weeks as a result
  • Through the month of May, we will be expanding our strategy to the off-page side of things to ensure we can see some significant rankings boosts across the board