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Care Conveyancing – March 2021 Monthly Report

by | Apr 9, 2021 | Care Conveyancing | 0 comments

Manager

March has seen some lesser results than expected in terms of site traffic and SEO performance after last month’s more positive results. There was a 49.0% decrease in site visits, although an overwhelming majority continue to arrive through organic (SEO) channels. The trend also saw heavy fluctuations, but with a promising spike towards the end of the month, showing potential for the month of April. The site’s SEO rank also dipped marginally by 0.5%, with just two keywords secured in the top 4 to 10 spots. On a more optimistic note, following last month’s optimisations with the focus on the ‘conveyancing Sunbury’ keyword, we’ve seen it jump from 20th rank to 12th rank! This month, we will continue with the on-page strategies to take advantage of the search volume for ‘conveyancing Sunbury’ to boost its page ranking and recover website performance. With an shift in this ranking in particular to the first page of Google’s results, we do expect to see the website traffic bounce back up in the coming month.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 12th position (second page)
  • Keyword ‘conveyancing St Albans’ ranking in 26th position (third page)
  • Keyword ‘conveyancing Niddrie’ ranking in 10th position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • In March, on-page optimisations were complete with a focus on the keyword ‘conveyancing Sunbury’ and as a result we have seen its ranking move up from 20th position (second page) to 12th position (second page)
  • Through the month of April, we will be expanding our on-page strategy to see the keyword ‘conveyancing Sunbury’ move even closer to the first page of Google’s results as there is significant search volume behind this term