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Care Conveyancing – October 2021 Monthly Report

by | Nov 5, 2021 | Care Conveyancing | 0 comments

Manager

October brought much more positive results for the campaign overall, which is pleasing to see. User visits recovered by 36.0%, with half of them arriving through organic (SEO) channels. The average session duration also again increased by a fantastic 142.7%, so our content remains relevant to users. On the other hand, the site’s average SEO rank dropped slightly by 8.3%, but we’ve retained our keywords on the first page of Google’s search results. Last October, we focused our on-page optimisations on the ‘conveyancer Essendon’ target keyword, which currently ranks 34th. With these optimisations, we expect to see the keyword shift in rank in the coming weeks.

SEO Analysis

  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 12th position (second page), up from 20th position (second page) in the previous month.
  • Keyword ‘conveyancing St Albans’ ranking in 19th position (second page), up from 24th position (third page) in the previous month.
  • Keyword ‘conveyancing Niddrie’ ranking in 8th position (first page), up from 13th position (second page) in the previous month.
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • In October, we focused on-page optimisation for the keyword ‘conveyancer Essendon’ and we expect movement in its ranking in the coming weeks.