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We saw mixed results this September, but there were many reasons for optimism. User visits took a downturn, with a 51.9% drop, but the overall trend saw several peaks and ended on a very high note. Average session duration also increased by 172.1%, which means users find our content relevant to their searches and needs. It was additionally pleasing to see that over half our users arrived through organic (SEO) channels. In terms of SEO, we saw a small but welcome 1.0% increase in the site’s average rank. October will see us focus our on- and off-page strategies on the ‘conveyancer Essendon’ target keyword due to its significant monthly search volume. We aim to push its ranking higher in organic searches and Google Maps results.
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