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Care Conveyancing – August 2021 Monthly Report

Sep 6, 2021

Manager

The campaign saw mixed results in the month of August, although the overall performance was positive. User visits again rose, this time by 26.8%, with a significant number of them arriving through organic (SEO) channels. On the other hand, SEO performance created an overall increase in the site’s average rank, this time by 3.2%. We did lose several keywords from the first page, though, but we’re optimistic in recovering them. We also saw some excellent keyword movement, in particular from the ‘conveyancing St Albans’ target keyword, which now ranks 3rd – up 17 places from 20th. September will see us focus our optimisations on the ‘conveyancing Sunbury’ target keyword to see it rank higher in search results.

SEO Analysis

  • The month of August has brought marked improvements in organic search rankings and a stable position in Google Maps results
  • 1 keyword ranking in top 3 (first page) organic search results
  • 4 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘conveyancing Sunbury’ ranking in 10th position (first page)
  • Keyword ‘conveyancing St Albans’ ranking in 3rd position (first page), up from 20th position (second page) in the previous month
  • Keyword ‘conveyancing Niddrie’ ranking in 6th position (first page), up from 8th position (first page) in the previous month
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • Through the month of September, we will focus our on-page and off-page strategies on the keyword ‘conveyancing Sunbury’ to push its ranking higher in organic search and Google Maps results.

    • Care Conveyancing – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    July sees some very welcome recovery in website performance, with user visits up by a fantastic 95.2%! The overall trend did fluctuate over the month, but it ended on an upward course, which shows reason for optimism. A significant number of users continue arriving through organic (SEO) channels, and again all of them were new. Regarding SEO performance, the site’s average ranking again increased, this time by 6.7%. We’ve also sustained our 4 focus keywords in the top 4 to 10 spots with the Niddrie keywords ranking the highest. Last July, we completed on-page optimisations for the ‘conveyancing Essendon’ target keyword. This August, we will expand on further on-page strategies and optimisations to further boost keyword rankings across the board.

    SEO Analysis

  • The month of July has brought generally stable results for Google Maps listing and organic search rankings.
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘conveyancing Sunbury’ ranking in 10th position (first page)
  • Keyword ‘conveyancing St Albans’ ranking in 20th position (second page)
  • Keyword ‘conveyancing Niddrie’ ranking in 8th position (first page)
  • Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
  • In July, we completed an on-page optimisation for keyword ‘conveyancing Essendon’ which is ranking in 32nd position (fourth page)
  • Through the month of August, we will further expand our on-page and off-page strategies to ensure we can see more rankings boosts across the board.