Care Conveyancing – October 2021 Monthly Report
Manager
October brought much more positive results for the campaign overall, which is pleasing to see. User visits recovered by 36.0%, with half of them arriving through organic (SEO) channels. The average session duration also again increased by a fantastic 142.7%, so our content remains relevant to users. On the other hand, the site’s average SEO rank dropped slightly by 8.3%, but we’ve retained our keywords on the first page of Google’s search results. Last October, we focused our on-page optimisations on the ‘conveyancer Essendon’ target keyword, which currently ranks 34th. With these optimisations, we expect to see the keyword shift in rank in the coming weeks.
SEO Analysis
Care Conveyancing – April 2021 Monthly Report
Manager
April brought a welcome recovery in terms of website performance, which is pleasing to see. Following March’s dip in traffic, the month of April saw a 34.6% increase in user visits and a 73.6% increase in the average session duration which is fantastic to note. A large majority of users also continue to arrive through organic (SEO) searches, with almost all of them new. SEO performance however did see a marginal 1.1% dip. We did sustain our 2 keywords secured in the top 4 to 10 spots, which we can build on! We also expect an increase in the ranking for the ‘conveyancing St Albans’ target keyword in the coming weeks. In May, we will expand our strategies to off-page optimisations to recover SEO performance across the board and in turn continue to see growth in the overall website traffic coming from the organic channel.