Care Conveyancing – March 2021 Monthly Report
Manager
March has seen some lesser results than expected in terms of site traffic and SEO performance after last month’s more positive results. There was a 49.0% decrease in site visits, although an overwhelming majority continue to arrive through organic (SEO) channels. The trend also saw heavy fluctuations, but with a promising spike towards the end of the month, showing potential for the month of April. The site’s SEO rank also dipped marginally by 0.5%, with just two keywords secured in the top 4 to 10 spots. On a more optimistic note, following last month’s optimisations with the focus on the ‘conveyancing Sunbury’ keyword, we’ve seen it jump from 20th rank to 12th rank! This month, we will continue with the on-page strategies to take advantage of the search volume for ‘conveyancing Sunbury’ to boost its page ranking and recover website performance. With an shift in this ranking in particular to the first page of Google’s results, we do expect to see the website traffic bounce back up in the coming month.
SEO Analysis
Care Conveyancing – February 2021 Monthly Report
Manager
February has continued the positive performance of the website’s statistics, with a fantastic 82.1% increase in user visits and an over 2,000% increase in average session duration! We’ve also noted that half the users continue arriving through organic (SEO) channels. Over the coming months, we aim to stabilise website traffic and achieve more consistency throughout the month. SEO performance has improved slightly, with a marginal 2.0% rise in the site’s average SEO rank. The target keyword ‘conveyancing St Albans’ remains in the top 3 spots of search results, and there are still two other keywords in the top 4 to 10 spots, all of which is promising. This March, we will implement on-page strategies to boost the ranking of the ‘conveyancing Sunbury’ target keyword to take advantage of its monthly search volume and ideally increase website traffic overall.