Manager Analysis
In April, for the Google Ads Campaign, there were 40 clicks with a 10.64% CTR and an average CPC of $3.53. The Google Ads campaigns faced challenges as they were not being displayed when relevant searches were made. To counter this, the negative keywords list was updated with irrelevant, low-intent, and free service-related terms. Additionally, bulk billing-related terms were added to improve ad targeting. The plan for May is to use custom landing pages, once approved, to make the ad information more direct based on the service advertised in the ad copy. There are plans to optimise the keywords further and update the negative keywords list to deliver ads to more relevant audiences.
The Facebook Ads retargeting campaign went live and generated 7 contact form submissions, demonstrating positive engagements with 11 post reactions, 3 post comments, 5 post saves, 4 post shares, and 71 link clicks. These metrics suggest that the ads are relevant to users who see them. Some users even used the comment section to make enquiries instead of submitting a contact form. Despite these successes, the team will optimise ad delivery to reach out to users who visited the website but did not convert. Additionally, the team will monitor payment details to avoid any disruption to the ad account and associated assets if the payment fails on the due date.
Lastly, the SEO campaign finished with one keyword ranking in the top 4-10 results on the first page of Google search results. Specifically, the keyword ‘telehealth OT Morayfield’ was in the 9th position on the first page. Another keyword, ‘online occupational therapist Morayfield,’ ranked in the 11th position on the second page. Meanwhile, ‘online psychologist Morayfield’ was in the 19th position on the second page. The SEO campaign for April focused on off-page optimisation by enhancing social media presence, reputation management, and improving backlinks to boost the site’s rankings. In May, the focus will shift to on-page optimisation to boost the rankings for the highly competitive keyword ‘online psychologist Brisbane,’ which receives significant monthly searches and needs a more prominent ranking. The objective is to get it closer to the first page of Google search results.
SEO Analysis
1 keyword ranking in top 4-10 (first page) results
Keyword ‘telehealth OT Morayfield’ is ranking in the 9th position (first page).
Keyword ‘online occupational therapist Morayfield’ is ranking in the 11th position (second page).
Keyword ‘online psychologist Morayfield’ is ranking in the 19th position (second page).
Through April, the SEO campaign focused on off-page optimisation by boosting social foundations and using strategies to improve the site’s reputation and presence in Google and social platforms.
In May, the SEO on-page optimisation will focus on the keyword ‘online psychologist Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Google Ads
40 Clicks
10.64% CTR
$3.53 Avg. CPC
April has seen some challenges in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made.
As part of our optimisations, we updated the negative keywords list with irrelevant and low intent search terms, as well as those looking for free services and with bulk billing related terms.
With that being said, the plan for May is to use the custom landing pages once approved to make the information more direct based on the service advertised in the ad copy. We will also continue optimising the keywords and update the negative keywords list to deliver ads to more relevant audiences.
Facebook Analysis
7 Results (Contact Us Form Submissions)
0.67% CTR
71 Link Clicks
4,684 Reach
April marks the first month for the Facebook Ads retargeting campaign as it went live on the 18th. It received 7 contact form submissions. It also gained positive Engagements with 11 post reactions, 3 post comments, 5 post saves, 4 post shares, and 71 link clicks (i.e. redirects to the website landing page). These show that the ads are relevant to the users who saw the ads. Some users also used the comment section for their enquiries instead of going to the website and submitting a Contact Form.
As we enter April, we will optimise ad delivery to reach out to users that visited the website but did not convert. We will also keep monitoring the payment details as the ad account is immediately restricted along with other assets when the payment fails on the due date.
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