Manager Analysis
During the month of February, we saw numerous amount of promising results. Website traffic saw an increase of 20.8% and a 15.7% increase in event counts on the website. Google Ads remained steady with 91 ad clicks, 1,100 impressions and an 8.0% click-through rate. Facebook Ads experienced a positive trend in February with monthly conversions rising from 4 in January to 8 Contact Us form submissions. Additionally, the ads garnered encouraging user engagement, including 14 post reactions, 10 post comments, 17 post saves, and 8 post shares, indicating their relevance to the target audience. During February, the SEO campaign concluded the keyword research and implemented the recommendations derived from the website review.
In March, we plan to optimise the landing pages for the ads or develop custom landing pages for Google Ads with service-specific and more relevant content. We will also keep refining the negative keywords list to prevent irrelevant, low-intent, and competitor searches. During March, the SEO campaign will concentrate on building location-targeted SEO pages for Children’s psychologists and Children’s Occupational therapists. The primary objective is to augment the site’s authority, relevance, and credibility for these services by adding more content. This, in turn, will improve the site’s visibility on Google search results and drive more customer engagement on the site. In March, we aim to enhance ad delivery to boost user consideration and generate more leads. Additionally, we will conduct research to extract data from the CATTS Facebook/Meta Business Manager account to the Marketing Dashboard. During this process, the dashboard will not display any data, but you can access it through the Meta Business Manager account.
SEO Analysis
In February, the SEO campaign completed the keyword research and implementation of recommendations that resulted from the website review.
Through March, the SEO campaign will focus on creating location-targeted SEO pages about Children’s psychologists and Children’s Occupational therapists. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness for those services. This will help improve your presence on Google search results and increase customer actions on the site.
Google Ads
91 Clicks
7.98% CTR
$3.66 Avg. CPC
February has seen some challenges in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made.
For February, we added new keywords such as “find a therapist near me” and “book a therapist”. We also updated the negative keywords list with irrelevant and low-intent search terms, as well as those looking for free services and with bulk billing-related terms.
With that being said, the plan for March is to optimise the landing pages for the ads or create custom landing pages for Google Ads with more relevant and service-specific content. We will also continue to update the negative keywords list to avoid irrelevant, low intent and competitor searches.
Facebook Analysis
8 Results (Contact Us Form Submissions)
0.48% CTR
153 Link Clicks
10,807 Reach
February has seen an upward trend for Facebook Ads. The monthly conversions increased to 8 Contact Us form submissions, from 4 in January. It also gained positive Engagements with 14 post reactions, 10 post comments, 17 post saves, and 8 post shares. These show that the ads are relevant to the users who saw the ads.
As we enter March, we will optimise the ad delivery to spark more consideration among users that viewed the ads so that they will go to the website and become leads. We will also be conducting further research into how we can pull out data from the CATTS Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, you can view this on the Meta Business Manager account.
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