Children’s and Teens’ Therapy Services – July 2023 Monthly Report

Manager Analysis

In July, the Google Ads campaign saw 61 clicks with a click-through rate (CTR) of 6.08%. However, the ads were shown less than 10% of the time for relevant searches due to budget limitations. The average cost per click (CPC) was $4.16, resulting in a daily budget that allowed for a maximum of 2 clicks per day at $10.95. Looking ahead to August, the team plans to recommend increasing the budget to improve opportunities for conversions. Additionally, they will continue to add negative keywords to ensure the ads are not displayed for irrelevant and low-intent searches, further optimising the Google Ads campaign.

The SEO efforts resulted in 2 keywords ranking on the first page of Google search results in positions 8 and 10. The keyword ‘telehealth OT Morayfield’ secured the 8th position, while ‘online psychologist Morayfield’ claimed the 10th spot on the first page. Furthermore, the keyword ‘online occupational therapist Morayfield’ ranked in the 11th position on the second page. During the month, the SEO on-page optimisation focused on the keyword ‘online psychologist Brisbane’, with the expectation of improved rankings in the upcoming weeks. Additionally, new SEO location pages were created for the keyword ‘online psychologist’ targeting Gold Coast, Toowoomba, Dalby, and Hervey Bay. For August, the SEO campaign will prioritise off-page optimisation strategies, with a focus on guest posting opportunities to generate more referral traffic and enhance the website’s authority.

July marked the initiation of new Facebook Ads retargeting campaigns centered on Psychology and PBSP. During the learning phase, the campaigns received 7 contact form submissions. The ads achieved a click-through rate of 0.62% with 165 link clicks and reached 11,308 users. The Facebook Ads garnered positive engagements with 42 post reactions, 4 post comments, 10 post saves, and 6 post shares. It’s worth noting that some users used the comment section for inquiries to remain within the platform. As the campaign progresses into August, the team plans to optimise ad delivery to target users who visited the website but did not convert. Additionally, they will expand the audience to include people similar to those who have converted in the past, enhancing the overall effectiveness of the Facebook Ads campaign.

SEO Analysis

2 keywords ranking in top 4-10 (first page) results

Keyword ‘telehealth OT Morayfield’ is ranking in the 8th position (first page).

Keyword ‘online psychologist Morayfield’ is ranking in the 10th position (first page).

Keyword ‘online occupational therapist Morayfield’ is ranking in the11th position (second page).

Through July, the SEO on-page optimisation focused on the keyword ‘online psychologist Brisbane’. Its ranking can be expected to improve in the upcoming weeks. As well, additional SEO location pages for the keyword ‘online psychologist’ were created for Gold Coast, Toowoomba, Dalby, and Hervey Bay.

In August, the SEO campaign will prioritise off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Google Ads

61 Clicks

6.08% CTR

$4.16 Avg. CPC

July marks the start of the new campaign focus in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made. This is mostly due to budget limitations. With an average cost per click of $4.16, the ads can only accommodate at most 2 clicks per day with a total daily budget of $10.95.

With that being said, the plan for August is to recommend increasing the budget to increase opportunities for conversions. We will also continue adding negative keywords to make sure ads are not shown to irrelevant and low intent searches.

Facebook Analysis

7 Results (Contact Us Form Submissions)

0.62% CTR

165 Link Clicks

11,308 Reach

July marks the start of the new Facebook Ads retargeting campaigns focused on Psychology and PBSP, and is currently in a learning phase. It received 7 contact form submissions this month. It also gained positive engagements with 42 post reactions, 4 post comments, 10 post saves, 6 post shares, and 165 link clicks (i.e. redirects to the website landing page). It is worth noting that some users use the comment section for their enquiries instead of going to the website and submitting a Contact Form in order to avoid getting outside of the platform.

As we enter August, we will further optimise ad delivery to users that visited the website but did not convert. We will also expand the audience to people similar to those who have converted in the past.