Children’s and Teens’ Therapy Services – June 2023 Monthly Report

Manager Analysis

June presented some challenges for the Google Ads campaigns, as they were shown less than 10% of the time during relevant searches. Despite this, the campaigns managed to generate 1 conversion with 90 clicks, resulting in a respectable 10.11% click-through rate (CTR). The average cost per click (CPC) remained relatively low at $3.70. To enhance campaign performance, stock images were incorporated as image assets for the ads. Looking ahead to July, the plan is to launch new campaigns with a revised focus on services, aiming to attract more targeted and qualified traffic.

In terms of SEO, the campaign achieved favourable results in June. Two targeted keywords, “online occupational therapist Morayfield” and “online psychologist Morayfield,” secured positions within the top 4-10 results on the first page. Additionally, the keyword “online occupational therapist Caboolture” gained visibility, ranking on the second page. During June, the SEO efforts primarily centred around off-page optimisation, employing a local citation strategy to improve the website’s visibility, credibility, and overall presence by acquiring reputable backlinks. Moving into July, the on-page optimisation will focus on the keyword “online psychologist Brisbane,” aiming to improve its ranking and bring it closer to the first page of Google search results.

The Facebook Ads retargeting campaign experienced significant performance growth in June. It garnered 19 contact form submissions, a notable increase compared to the 8 submissions in May. Positive engagements were also observed, including 34 post reactions, 7 post comments, 11 post saves, 7 post shares, and 183 link clicks, indicating user interest and engagement with the content. Notably, some users utilised the comments section to make inquiries instead of directly submitting a contact form through the website. Moving forward into July, efforts will be focused on optimising ad delivery to users who have visited the website but have not yet converted, aiming to improve conversion rates and capitalise on the increased reach and engagement achieved in June.

SEO Analysis

2 keyword ranking in top 4-10 (first page) results

Keyword ‘online occupational therapist Morayfield’ is ranking in the 8th position (first page).

Keyword ‘online psychologist Morayfield’ is ranking in the 9th position (first page).

Keyword ‘online occupational therapist Caboolture’ is ranking in the 16th position (second page).

Through June, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

In July, the SEO on-page optimisation will focus on the keyword ‘online psychologist Brisbane’ as it has significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Google Ads

1 Conversion

90 Clicks

10.11% CTR

$3.70 Avg. CPC

June has seen some challenges in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made.

For the month, we added stock images as image assets for the ads.

With that being said, the plan for July is to set the new campaigns live with the new service focus.

Facebook Analysis

19 Results (Contact Us Form Submissions)

0.59% CTR

183 Link Clicks

11,024 Reach

June has seen a significant increase in performance for the Facebook Ad retargeting campaign. It received 19 contact form submissions this month compared to 8 in May. It also gained positive engagements with 34 post reactions, 7 post comments, 11 post saves, 7 post shares, and 183 link clicks (i.e. redirects to the website landing page). Some users also used the comment section for their enquiries instead of going to the website and submitting a Contact Form.

As we enter July, we will further optimise ad delivery to users that visited the website but did not convert.