Manager Analysis
The Google Ads campaign encountered challenges in May, with the ads being shown less than 10% of the time during relevant searches. Despite this, it generated 92 clicks with a commendable click-through rate (CTR) of 8.67% and an average cost per click (CPC) of $3.62. To optimise performance, the negative keywords list was updated to exclude irrelevant, low-intent, and free service-related terms. In June, the plan is to leverage custom landing pages that are tailored for high relevance and conversion. Additionally, ongoing keyword optimisation and updating the negative keywords list will ensure ads reach a more targeted audience.
For SEO, the efforts yielded positive results in May, with three keywords ranking in the top 4-10 positions on the first page. Notably, the keyword “online psychologist Morayfield” improved its ranking from the second page (19th position) in the previous month to the first page (8th position). In the coming weeks, further improvements are expected for the keyword “online psychologist Brisbane” through on-page optimisation strategies. Looking ahead to June, the focus will shift to off-page optimisation, specifically acquiring local citations to enhance the site’s visibility, credibility, and Google presence by obtaining reputable backlinks.
Lastly, for Facebook Ads, the retargeting campaign maintained consistent performance in May, resulting in eight contact form submissions and positive engagements, including post reactions, comments, saves, and shares. With 181 link clicks and a reach of 9,458, the ads demonstrated relevance and captured user attention. Notably, some users utilised the comment section for inquiries instead of using the website’s contact form. Moving into June, the campaign will optimise ad delivery to target users who visited the website but did not convert. Additionally, monitoring payment details is crucial to prevent ad account restrictions in the event of payment failures on the due date.
SEO Analysis
3 keyword ranking in top 4-10 (first page) results
Keyword ‘online psychologist Morayfield’ is ranking in the 8th position (first page), up from 19th position (second page) in the previous month.
Keyword ‘telehealth OT Morayfield’ is ranking in the 9th position (first page).
Keyword ‘online occupational therapist Morayfield’ is ranking in the 10th position (first page).
Through May, on-page optimisation focused on the keyword ‘online psychologist Brisbane’. Its ranking can be expected to improve in the coming weeks.
In June, the SEO campaign will focus on off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Google Ads
92 Clicks
8.67% CTR
$3.62 Avg. CPC
May has seen some challenges in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made.
As part of our optimisations, we updated the negative keywords list with irrelevant and low intent search terms, as well as those looking for free services and with bulk billing related terms.
With that being said, the plan for June is to use the custom landing pages that are optimised for conversion and high relevance with the ad copy. We will also continue optimising the keywords and update the negative keywords list to deliver ads to more relevant audiences.
Facebook Analysis
8 Results (Contact Us Form Submissions)
0.68% CTR
181 Link Clicks
9,458 Reach
May has seen a consistent performance for the Facebook Ad retargeting campaign. It received 8 contact form submissions. It also gained positive engagements with 26 post reactions, 8 post comments, 11 post saves, 9 post shares, and 181 link clicks (i.e. redirects to the website landing page). These show that the ads are relevant to the users who saw the ads. Some users also used the comment section for their enquiries instead of going to the website and submitting a Contact Form.
As we enter June, we will optimise ad delivery to users that visited the website but did not convert. We will also keep monitoring the payment details as the ad account is immediately restricted along with other assets when the payment fails on the due date.
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