Select Page

Children’s and Teens’ Therapy Services – October 2023 Monthly Report

by | Nov 7, 2023 | Children's and Teens' Therapy Services

Manager Analysis

In October, the SEO campaign made significant progress. The team achieved impressive rankings, with one keyword securing a coveted spot in the top 3 search results, and three more keywords ranking within the top 4-10 on the first page. Notably, ‘online psychologist Dalby’ attained the 2nd position, ‘online psychologist Caboolture’ landed in 4th place, and ‘online psychologist Morayfield’ ranked 5th. ‘Online occupational therapist Caboolture’ also achieved a notable 6th place ranking.

The SEO strategy for October primarily focused on off-page optimisation, involving the creation and distribution of press releases. This approach successfully bolstered domain authority, enhanced brand visibility, and drove increased website traffic. As we transition into November, the SEO campaign will shift its focus towards generating fresh content and crafting SEO location pages for ‘occupational therapy’ and ‘speech language pathology.’ This strategic move aims to strengthen keyword relevance and authority in the target locations, sustaining the campaign’s growth.

In October, the Google Ads campaign displayed promising results, with four conversions, 70 clicks, a 6.38% click-through rate (CTR), and an average cost per click (CPC) of $3.98. The campaign’s conversion rate stood at a commendable 5.71%.

Throughout the month, the campaign concentrated on optimising PBSP (Pay-Per-Click) ads, implementing refinements in ad copy and landing pages. Additionally, the attribution model was updated to the data-driven model, in line with Google’s latest advancements. Moving forward into November, the focus remains on further optimising the campaign. The team will explore new strategies to enhance performance, with a heightened emphasis on the core service offerings.

The Facebook Ads campaign experienced fluctuations in performance during October, with a noticeable decrease in conversions compared to September. However, the campaign achieved a reach of 13,456 unique users and generated 246 positive engagements, which included 27 post reactions, 10 comments, 10 post saves, 5 shares, and 194 link clicks leading to the landing page.

To optimise the campaign, adjustments were made to the ad content to prevent ad fatigue among users seeing the same ad multiple times. Additionally, the landing page was updated to align with the new PBSP page. As we look ahead to November, the plan is to fine-tune audience targeting and broaden the reach to connect with users displaying relevant search behaviour and intent, thereby increasing the effectiveness of the Facebook Ads campaign.

SEO Analysis

  • 1 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘online psychologist Dalby’ is ranking in the 2nd position (first page).
  • Keyword ‘online psychologist Caboolture’ is ranking in the 4th position (first page).
  • Keyword ‘online psychologist Morayfield’ is ranking in the 5th position (first page).
  • Keyword ‘online occupational therapist Caboolture’ is ranking in the 6th position (first page).
  • Keyword ‘telehealth OT Morayfield’ is ranking in the 12th position (second page).
  • Through October, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help boost domain authority, increase brand visibility, and drive website traffic.
  • In November, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘occupational therapy’ and ‘speech language pathology’ to gain more relevance and authority for these service keywords in the target locations.

Google Ads

  • 4 Conversions
  • 70 Clicks
  • 6.38% CTR
  • $3.98 Avg. CPC
  • 5.71 Conversion Rate
  • October has shown small wins in the Google Ads campaign. This time, we focused on PBSP ads.
  • For the month, we made a number of optimisations in the ad copy and landing page. We also updated the attribution model of the conversions into data-driven based on Google’s latest update.
  • With that being said, the plan for November is to continue testing new ways to optimise the campaign and ramp up the performance based on the service focus.

Facebook Analysis

  • 7 Results (Contact Us Form Submission)
  • 13,456 Reach
  • 194 Link Clicks
  • 0.55% Link CTR
  • 246 Engagements
  • October has seen some ups and downs in the Facebook Ads performance. The conversions decreased compared to September. However, it was able to reach 13,456 unique users and gained positive Engagements through 27 post reactions, 10 comments, 10 post saves, 5 shares, and 194 link clicks (i.e. redirects to the landing page).
  • As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once. We also updated the landing page to the new PBSP page.
  • With that being said, the plan for November is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.