Manager Analysis
August presented challenges for the Google Ads campaign, with only one conversion from 100 clicks and a limited budget. The ads were displayed less than 10% of the time due to budget constraints, resulting in an average cost per click of $4.09. Despite these hurdles, the Psychology campaign achieved a significant Contact Form submission. To address these challenges in September, the team recommends further increasing the budget to create more opportunities for conversions. Additionally, they will continue optimising ad delivery within the constraints of the budget, targeting higher-intent users while keeping bids in check.
August’s SEO efforts focused on off-page optimisation strategies, including guest posting opportunities to drive referral traffic, build backlinks, and enhance the site’s authority. However, Google’s core algorithm update introduced uncertainty, necessitating close monitoring of site metrics and timely adjustments to align with the update’s implications. In September, the SEO campaign will shift its focus to on-page optimisation for the keyword ‘online psychologist Brisbane,’ aiming to improve its rankings. This keyword, with medium to high competition and significant monthly searches, represents an opportunity for growth.
August marked notable improvements in the Facebook Ads retargeting campaigns. The campaign secured 11 contact form submissions, a marked increase from the previous month, along with positive engagements, including post reactions, comments, saves, shares, and link clicks. In September, the campaign plans to optimise ad delivery to target users who visited the website but did not convert. Additionally, the team will stay informed about the latest updates from Meta regarding audience targeting to ensure the campaign remains effective and aligned with platform changes.
SEO Analysis
4 keywords ranking in top 4-10 (first page) results
Keyword ‘online psychologist Caboolture’ is ranking in the 5th position (first page).
Keyword ‘online psychologist Morayfield’ is ranking in the 6th position (first page).
Keyword ‘online occupational therapist Caboolture’ is ranking in the 8th position (first page).
Keyword ‘online occupational therapist Morayfield’ is ranking in the 10th position (first page).
Through August, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost the site’s authority.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
In September, the SEO on-page optimisation will focus on the keyword ‘online psychologist Brisbane’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Google Ads
1 Conversion
100 Clicks
5.58% CTR
$4.09 Avg. CPC
Augusts saw some challenges in the Google Ads performance. The monthly budget was increased by $75. However, the ads were still shown less than 10% of the time whenever relevant searches were made due to budget limitations. With an average cost per click of $4.09, the ads can only accommodate at most 2 clicks per day with a total daily budget of $13.42. However, the Psychology campaign was still able to receive a Contact Form submission, which is a small but significant win.
With that being said, the plan for September is to recommend further increasing the budget to increase opportunities for conversions. We will also continue to optimise ad delivery with the limited budget by targeting higher intent users and keeping the bids in check.
Facebook Analysis
11 Results (Contact Us Form Submissions)
0.51% CTR
208 Link Clicks
13,868 Reach
August saw impressive improvements in the Facebook Ads retargeting campaigns, where it received 11 contact form submissions compared to 7 in July. It also gained positive engagements with 32 post reactions, 5 post comments, 11 post saves, 2 post shares, and 208 link clicks (i.e. redirects to the website landing page). It is worth noting that some users use the comment section for their enquiries instead of going to the website and submitting a Contact Form in order to avoid getting outside of the platform.
As we enter September, we will further optimise ad delivery to users that visited the website but did not convert. We will also be reviewing the latest updates from Meta regarding audience targeting to ensure that this will not negatively impact the campaign.
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