Children’s and Teens’ Therapy Services – September 2023 Monthly Report
Manager Analysis
August presented challenges for the Google Ads campaign, with only one conversion from 100 clicks and a limited budget. The ads were displayed less than 10% of the time due to budget constraints, resulting in an average cost per click of $4.09. Despite these hurdles, the Psychology campaign achieved a significant Contact Form submission. To address these challenges in September, the team recommends further increasing the budget to create more opportunities for conversions. Additionally, they will continue optimising ad delivery within the constraints of the budget, targeting higher-intent users while keeping bids in check.
August’s SEO efforts focused on off-page optimisation strategies, including guest posting opportunities to drive referral traffic, build backlinks, and enhance the site’s authority. However, Google’s core algorithm update introduced uncertainty, necessitating close monitoring of site metrics and timely adjustments to align with the update’s implications. In September, the SEO campaign will shift its focus to on-page optimisation for the keyword ‘online psychologist Brisbane,’ aiming to improve its rankings. This keyword, with medium to high competition and significant monthly searches, represents an opportunity for growth.
August marked notable improvements in the Facebook Ads retargeting campaigns. The campaign secured 11 contact form submissions, a marked increase from the previous month, along with positive engagements, including post reactions, comments, saves, shares, and link clicks. In September, the campaign plans to optimise ad delivery to target users who visited the website but did not convert. Additionally, the team will stay informed about the latest updates from Meta regarding audience targeting to ensure the campaign remains effective and aligned with platform changes.
SEO Analysis
Google Ads
Facebook Analysis
Children’s and Teens’ Therapy Services – August 2023 Monthly Report
Manager Analysis
August presented challenges for the Google Ads campaign, with only one conversion from 100 clicks and a limited budget. The ads were displayed less than 10% of the time due to budget constraints, resulting in an average cost per click of $4.09. Despite these hurdles, the Psychology campaign achieved a significant Contact Form submission. To address these challenges in September, the team recommends further increasing the budget to create more opportunities for conversions. Additionally, they will continue optimising ad delivery within the constraints of the budget, targeting higher-intent users while keeping bids in check.
August’s SEO efforts focused on off-page optimisation strategies, including guest posting opportunities to drive referral traffic, build backlinks, and enhance the site’s authority. However, Google’s core algorithm update introduced uncertainty, necessitating close monitoring of site metrics and timely adjustments to align with the update’s implications. In September, the SEO campaign will shift its focus to on-page optimisation for the keyword ‘online psychologist Brisbane,’ aiming to improve its rankings. This keyword, with medium to high competition and significant monthly searches, represents an opportunity for growth.
August marked notable improvements in the Facebook Ads retargeting campaigns. The campaign secured 11 contact form submissions, a marked increase from the previous month, along with positive engagements, including post reactions, comments, saves, shares, and link clicks. In September, the campaign plans to optimise ad delivery to target users who visited the website but did not convert. Additionally, the team will stay informed about the latest updates from Meta regarding audience targeting to ensure the campaign remains effective and aligned with platform changes.