Children’s and Teens’ Therapy Services – July 2023 Monthly Report
Manager Analysis
In July, the Google Ads campaign saw 61 clicks with a click-through rate (CTR) of 6.08%. However, the ads were shown less than 10% of the time for relevant searches due to budget limitations. The average cost per click (CPC) was $4.16, resulting in a daily budget that allowed for a maximum of 2 clicks per day at $10.95. Looking ahead to August, the team plans to recommend increasing the budget to improve opportunities for conversions. Additionally, they will continue to add negative keywords to ensure the ads are not displayed for irrelevant and low-intent searches, further optimising the Google Ads campaign.
The SEO efforts resulted in 2 keywords ranking on the first page of Google search results in positions 8 and 10. The keyword ‘telehealth OT Morayfield’ secured the 8th position, while ‘online psychologist Morayfield’ claimed the 10th spot on the first page. Furthermore, the keyword ‘online occupational therapist Morayfield’ ranked in the 11th position on the second page. During the month, the SEO on-page optimisation focused on the keyword ‘online psychologist Brisbane’, with the expectation of improved rankings in the upcoming weeks. Additionally, new SEO location pages were created for the keyword ‘online psychologist’ targeting Gold Coast, Toowoomba, Dalby, and Hervey Bay. For August, the SEO campaign will prioritise off-page optimisation strategies, with a focus on guest posting opportunities to generate more referral traffic and enhance the website’s authority.
July marked the initiation of new Facebook Ads retargeting campaigns centered on Psychology and PBSP. During the learning phase, the campaigns received 7 contact form submissions. The ads achieved a click-through rate of 0.62% with 165 link clicks and reached 11,308 users. The Facebook Ads garnered positive engagements with 42 post reactions, 4 post comments, 10 post saves, and 6 post shares. It’s worth noting that some users used the comment section for inquiries to remain within the platform. As the campaign progresses into August, the team plans to optimise ad delivery to target users who visited the website but did not convert. Additionally, they will expand the audience to include people similar to those who have converted in the past, enhancing the overall effectiveness of the Facebook Ads campaign.
SEO Analysis
Google Ads
Facebook Analysis
Children’s and Teens’ Therapy Services – June 2023 Monthly Report
Manager Analysis
June presented some challenges for the Google Ads campaigns, as they were shown less than 10% of the time during relevant searches. Despite this, the campaigns managed to generate 1 conversion with 90 clicks, resulting in a respectable 10.11% click-through rate (CTR). The average cost per click (CPC) remained relatively low at $3.70. To enhance campaign performance, stock images were incorporated as image assets for the ads. Looking ahead to July, the plan is to launch new campaigns with a revised focus on services, aiming to attract more targeted and qualified traffic.
In terms of SEO, the campaign achieved favourable results in June. Two targeted keywords, “online occupational therapist Morayfield” and “online psychologist Morayfield,” secured positions within the top 4-10 results on the first page. Additionally, the keyword “online occupational therapist Caboolture” gained visibility, ranking on the second page. During June, the SEO efforts primarily centred around off-page optimisation, employing a local citation strategy to improve the website’s visibility, credibility, and overall presence by acquiring reputable backlinks. Moving into July, the on-page optimisation will focus on the keyword “online psychologist Brisbane,” aiming to improve its ranking and bring it closer to the first page of Google search results.
The Facebook Ads retargeting campaign experienced significant performance growth in June. It garnered 19 contact form submissions, a notable increase compared to the 8 submissions in May. Positive engagements were also observed, including 34 post reactions, 7 post comments, 11 post saves, 7 post shares, and 183 link clicks, indicating user interest and engagement with the content. Notably, some users utilised the comments section to make inquiries instead of directly submitting a contact form through the website. Moving forward into July, efforts will be focused on optimising ad delivery to users who have visited the website but have not yet converted, aiming to improve conversion rates and capitalise on the increased reach and engagement achieved in June.