Children’s and Teens’ Therapy Services – May 2023 Monthly Report
Manager Analysis
The Google Ads campaign encountered challenges in May, with the ads being shown less than 10% of the time during relevant searches. Despite this, it generated 92 clicks with a commendable click-through rate (CTR) of 8.67% and an average cost per click (CPC) of $3.62. To optimise performance, the negative keywords list was updated to exclude irrelevant, low-intent, and free service-related terms. In June, the plan is to leverage custom landing pages that are tailored for high relevance and conversion. Additionally, ongoing keyword optimisation and updating the negative keywords list will ensure ads reach a more targeted audience.
For SEO, the efforts yielded positive results in May, with three keywords ranking in the top 4-10 positions on the first page. Notably, the keyword “online psychologist Morayfield” improved its ranking from the second page (19th position) in the previous month to the first page (8th position). In the coming weeks, further improvements are expected for the keyword “online psychologist Brisbane” through on-page optimisation strategies. Looking ahead to June, the focus will shift to off-page optimisation, specifically acquiring local citations to enhance the site’s visibility, credibility, and Google presence by obtaining reputable backlinks.
Lastly, for Facebook Ads, the retargeting campaign maintained consistent performance in May, resulting in eight contact form submissions and positive engagements, including post reactions, comments, saves, and shares. With 181 link clicks and a reach of 9,458, the ads demonstrated relevance and captured user attention. Notably, some users utilised the comment section for inquiries instead of using the website’s contact form. Moving into June, the campaign will optimise ad delivery to target users who visited the website but did not convert. Additionally, monitoring payment details is crucial to prevent ad account restrictions in the event of payment failures on the due date.
SEO Analysis
Google Ads
Facebook Analysis
Children’s and Teens’ Therapy Services – April 2023 Monthly Report
Manager Analysis
In April, for the Google Ads Campaign, there were 40 clicks with a 10.64% CTR and an average CPC of $3.53. The Google Ads campaigns faced challenges as they were not being displayed when relevant searches were made. To counter this, the negative keywords list was updated with irrelevant, low-intent, and free service-related terms. Additionally, bulk billing-related terms were added to improve ad targeting. The plan for May is to use custom landing pages, once approved, to make the ad information more direct based on the service advertised in the ad copy. There are plans to optimise the keywords further and update the negative keywords list to deliver ads to more relevant audiences.
The Facebook Ads retargeting campaign went live and generated 7 contact form submissions, demonstrating positive engagements with 11 post reactions, 3 post comments, 5 post saves, 4 post shares, and 71 link clicks. These metrics suggest that the ads are relevant to users who see them. Some users even used the comment section to make enquiries instead of submitting a contact form. Despite these successes, the team will optimise ad delivery to reach out to users who visited the website but did not convert. Additionally, the team will monitor payment details to avoid any disruption to the ad account and associated assets if the payment fails on the due date.
Lastly, the SEO campaign finished with one keyword ranking in the top 4-10 results on the first page of Google search results. Specifically, the keyword ‘telehealth OT Morayfield’ was in the 9th position on the first page. Another keyword, ‘online occupational therapist Morayfield,’ ranked in the 11th position on the second page. Meanwhile, ‘online psychologist Morayfield’ was in the 19th position on the second page. The SEO campaign for April focused on off-page optimisation by enhancing social media presence, reputation management, and improving backlinks to boost the site’s rankings. In May, the focus will shift to on-page optimisation to boost the rankings for the highly competitive keyword ‘online psychologist Brisbane,’ which receives significant monthly searches and needs a more prominent ranking. The objective is to get it closer to the first page of Google search results.