Children’s and Teens’ Therapy Services – March 2023 Monthly Report
Manager Analysis
During the month of March, we saw numerous accounts of promising results. Website traffic saw an increase of 12.1% and a 21.1% increase in event counts on the website. Google Ads saw a slight dip with 67 ad clicks and a 9.0% click-through rate. Facebook Ads experienced a positive trend in March with monthly conversions rising from 8 in February to 10 Contact Us form submissions. Additionally, the advertisements also garnered favourable responses, including 12 post reactions, 15 post comments, 11 post saves, and 4 post shares. These indicate that the ads are relevant to the audience who viewed them. Additionally, some users utilised the comment section to make inquiries instead of visiting the website and completing a contact form. As we progress through April, we will initiate a Retargeting campaign to reconnect with users who visited the website but did not complete any conversions. Moreover, as part of our April plan, we intend to establish the next campaign. In this regard, we will create customized landing pages for Google Ads with more pertinent and service-specific content.
During March, the focus of the SEO campaign was on producing location-targeted SEO pages for “Children’s Psychologist” and “Children’s Occupational Therapist.” The aim was to incorporate more content that would enhance the website’s authority, relevance, and credibility in providing these services. For April, the primary emphasis of the SEO campaign will be on off-page optimisation. This will involve utilising social foundations and strategies to create more organic links and enhance the site’s reputation and online presence.
SEO Analysis
Google Ads
Facebook Analysis
Children’s and Teens’ Therapy Services – February 2023 Monthly Report
Manager Analysis
During the month of February, we saw numerous amount of promising results. Website traffic saw an increase of 20.8% and a 15.7% increase in event counts on the website. Google Ads remained steady with 91 ad clicks, 1,100 impressions and an 8.0% click-through rate. Facebook Ads experienced a positive trend in February with monthly conversions rising from 4 in January to 8 Contact Us form submissions. Additionally, the ads garnered encouraging user engagement, including 14 post reactions, 10 post comments, 17 post saves, and 8 post shares, indicating their relevance to the target audience. During February, the SEO campaign concluded the keyword research and implemented the recommendations derived from the website review.
In March, we plan to optimise the landing pages for the ads or develop custom landing pages for Google Ads with service-specific and more relevant content. We will also keep refining the negative keywords list to prevent irrelevant, low-intent, and competitor searches. During March, the SEO campaign will concentrate on building location-targeted SEO pages for Children’s psychologists and Children’s Occupational therapists. The primary objective is to augment the site’s authority, relevance, and credibility for these services by adding more content. This, in turn, will improve the site’s visibility on Google search results and drive more customer engagement on the site. In March, we aim to enhance ad delivery to boost user consideration and generate more leads. Additionally, we will conduct research to extract data from the CATTS Facebook/Meta Business Manager account to the Marketing Dashboard. During this process, the dashboard will not display any data, but you can access it through the Meta Business Manager account.