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Chomp Dental – August 2023 Monthly Report

by | Sep 7, 2023 | Chomp Dental

Manager Analysis

In August, the Google Ads campaign for Chomp Dental commenced, marking the inaugural month of activity. As expected, the campaigns were still in the learning phase, acquainting themselves with the competitive landscape of ad auctions. Due to limitations on CorePractice’s end, attributing successful bookings remains challenging. However, the campaign effectively tracked user clicks to the booking page, resulting in 2 leads. One lead was generated through a website call, and the other through a click to the General Dentistry booking page. Budget constraints prompted the exploration of alternative keyword variations, focusing on those with high intent, low competition, and sufficient search volume to elevate campaign performance. Moving into September, a budget pacing strategy will be implemented, allowing for competitive spending on certain days while conserving the budget on others, ensuring adherence to the monthly allocation.

The SEO Campaign focused on completing the initial website review, comprehensive keyword research, and thorough competitor analysis. These foundational steps were instrumental in shaping the campaign’s direction. During the review, identified website issues were addressed to establish a robust SEO framework. Page titles and meta descriptions for key pages were optimised to align with the keyword strategy. Additionally, the XML sitemap was re-submitted, enhancing the site’s overall search engine readiness. Looking ahead to September, the SEO campaign will emphasise the creation of SEO-specific pages tailored to targeted search terms. The primary objective remains to augment the site’s visibility in search engines by delivering valuable content to users and enhancing Google’s perception of the site’s authority, relevance, and trustworthiness. This ongoing effort will contribute to sustainable SEO growth and improved search rankings.

Google Ads Analysis

  • 2 Conversions
  • 156 Clicks
  • $3.85 Avg. CPC
  • 6.22% CTR
  • August marks the first month for Google Ads. As such, the campaigns are still in the learning phase and have recently been introduced to competition in the ad auctions. Since we are not able to properly attribute successful bookings due to limitations on CorePractice’s end, we can only track clicks to the booking page.
  • However, the campaign was able to receive 2 leads through 1 call on the website and 1 click to the Booking page for General Dentistry.
  • To overcome budget limitation, we are discovering other keyword variations with high intent, low competition, and enough search volume to boost the performance of the campaign.
  • For September, we will be testing budget pacing in the campaign to have days where the budget can bet high and competitively, then slow down on other days and to avoid overspending beyond the total monthly budget.

    • SEO Analysis

  • In August, the initial website review, keyword research, and competitor analysis were completed.
  • As part of the review, some issues on the website needed to be resolved in order to set a solid foundation for the SEO campaign.
  • Page titles and meta descriptions of the main pages have been optimised for optimal length and to reflect the keyword strategy.
  • The XML sitemap has been re-submitted
  • For September, the SEO campaign will focus on creating SEO pages that are specifically optimised for targeted search terms. The primary goal is to enhance the site’s visibility in search engines by providing valuable content to users and improving how Google perceives the site’s authority, relevance, and trustworthiness.