Manager Analysis

In September, our SEO strategy focused on creating three new content pages dedicated to ’emergency dentist,’ ‘general dentist,’ and ‘wisdom teeth removal.’ These pages, integrated into the site, serve as the foundation for SEO location pages, enhancing trust and relevance for local search intents, thereby increasing visibility within target areas.

Moving into October, the SEO campaign transitions to off-page optimisation, with a key emphasis on leveraging social foundations. This approach harnesses the power of social media platforms and reputable social-based websites to build a diverse and natural link profile. Integrating these social links enhances the site’s online reputation, expanding its digital footprint. This strategic move aims to foster organic engagement and improve overall online presence.

September witnessed notable progress in the Google Ads campaign, with conversions surging from 2 in August to an impressive 11 this month. The performance metrics include 118 clicks, a 5.00% click-through rate (CTR), a robust 9.32% conversion rate, and a $5.21 average cost per click (CPC). Our conversion rate optimisation strategy included the addition of high-intent keywords, budget pacing implementation, setting up individual campaigns per service, and updating ad copy. The completion of Financial Services verification further strengthened the campaign’s integrity.

For October, the plan involves implementing a new ad copy strategy and combining it with newly optimised landing pages. This comprehensive approach aims to sustain and build upon the positive momentum, ensuring continued success in generating conversions and maximising the effectiveness of the Google Ads campaign.

Google Ads Analysis

• 11 Conversions
• 118 Clicks
• 5.00% CTR
• 9.32% Conversion Rate
• $5.21 Avg. CPC
• September saw significant improvements in the Google Ads campaign. The total conversions increased from 2 in August to 11 this month.
• As part of our conversion rate optimisation strategy, we added new high intent keywords, implemented budget pacing, set up individual campaigns per service, and updated the ad copy. We also completed the Financial Services verification.
• With that being said, the plan for October is to implement the new ad copy strategy and combine it with an newly optimised landing pages.

SEO Analysis

• In September, the SEO campaign focused on creating three new content pages on ‘emergency dentist’, ‘general dentist’, and ‘wisdom teeth removal’. These pages will be added to the site and will also form the basis for the SEO location pages which will help build trust and relevance as they directly cater to local search intents, ensuring that the site is visible to users within the target areas.
• Throughout October, the SEO campaign will start with off-page optimisation, particularly leveraging social foundations. This approach harnesses the power of social media platforms and other reputable social-based websites to create a diverse and natural link profile. By integrating these social links, the site’s online reputation can be enhanced and its digital footprint expanded. Ultimately, this will foster organic engagement and improve overall online presence.

Manager Analysis

In August, the Google Ads campaign for Chomp Dental commenced, marking the inaugural month of activity. As expected, the campaigns were still in the learning phase, acquainting themselves with the competitive landscape of ad auctions. Due to limitations on CorePractice’s end, attributing successful bookings remains challenging. However, the campaign effectively tracked user clicks to the booking page, resulting in 2 leads. One lead was generated through a website call, and the other through a click to the General Dentistry booking page. Budget constraints prompted the exploration of alternative keyword variations, focusing on those with high intent, low competition, and sufficient search volume to elevate campaign performance. Moving into September, a budget pacing strategy will be implemented, allowing for competitive spending on certain days while conserving the budget on others, ensuring adherence to the monthly allocation.

The SEO Campaign focused on completing the initial website review, comprehensive keyword research, and thorough competitor analysis. These foundational steps were instrumental in shaping the campaign’s direction. During the review, identified website issues were addressed to establish a robust SEO framework. Page titles and meta descriptions for key pages were optimised to align with the keyword strategy. Additionally, the XML sitemap was re-submitted, enhancing the site’s overall search engine readiness. Looking ahead to September, the SEO campaign will emphasise the creation of SEO-specific pages tailored to targeted search terms. The primary objective remains to augment the site’s visibility in search engines by delivering valuable content to users and enhancing Google’s perception of the site’s authority, relevance, and trustworthiness. This ongoing effort will contribute to sustainable SEO growth and improved search rankings.

Google Ads Analysis

SEO Analysis