CK Health – March 2021 Monthly Report
Manager
The results produced for the month of March have been generally positive, with a few areas of improvement for all of the campaigns at hand. To start off, we are pleased to see a 16.6% increase in overall site traffic. The trend in these site visits have been stable throughout the month, indicating a consistent performance of our campaigns. The majority of the site visitors are brought in by the organic channel at 844 users while a pleasing number of users (141) come from the cpc channel. In terms of the SEO campaign, there have been a few ups and downs in keyword rankings such is the case with the keywords ranking in the top 3 and top 4-10 positions. The below mentioned focus keywords have generally maintained their previous rankings with just a few dips down the line. For the Google Ads campaign, it has been positive to see an increase both in the number of clicks and click through rates, all in all done within a lower average CPC. However, there has been a decrease in the number of conversions from 12 conversions last month to 7 this month. This is due to the inconsistency of conversions coming in during the first week. On to the Facebook Ads campaign, as opposed to Google Ads, the number of clicks and CTR for the ads have gone down by just a minimal amount of 3.0% and 2.8% respectively. Unfortunately, the dip in post engagement despite the higher cost makes the Facebook Ads campaign an area for potential in the future. Nevertheless, the campaign has still produced a massive win for us in increasing the number of booked appointments online.
SEO Analysis
Google Ads Analysis
Facebook Ads Analysis
CK Health – February 2021 Monthly Report
Manager
There has been a variety of results produced for the month of February but it has been particularly exciting for the Google Ads and Facebook campaigns this month! To start off, there has been a slight increase in the overall site traffic this February, the majority of which was brought in by the organic (SEO) channel. There are a few dips noted in keyword rankings as the ‘salt therapy’ keywords have been removed from the targeting list. There are also a number of dips in the progress of the targeted keywords, however four of these five focus keywords remain on the first page of Google which is wonderful to see. We aim to secure the below listed focus keywords on the first page of Google by producing new content for the month of March. For our Google Ads campaign, the boost in traffic has been amazing as the number of users from the CPC channel has more than doubled! There has also been a massive increase in the number of clicks and conversions which we are more than happy with. The 63.3% increase in conversion rate is outstanding as well. However, the rising cost per conversion is a concern for the campaign. We aim to address this by adjusting our approach for the Naturopath keywords and bidding on those that are less competitive and therefore less expensive. This amount of positive data is extended in the Facebook/Instagram marketing campaign! In the more concrete trackable data, the growth from 12 appointments booked to 21 appointments has been exciting. There has also been an increase in link clicks despite a slight difference in the reach of this month’s Facebook marketing. A win for this February is resolving the conversion tracking issue within the month. For the coming month of March, we will be working on optimising the existing campaigns to lower cost per result while still maintaining the positive trend in appointments booked, as well as optimising the new IBS Relief talk campaign to fill the 60 available spots.