Manager
The month of August has seen some pleasing results across the board. While we have noted a slight dip in the overall website traffic by only 2.9%, we will be further pushing our SEO rankings to ensure we can see the website traffic increasing in the coming month. With a focus still on our Newcastle keywords we are working to defend the established rankings in the top 3 results while also pushing for the #1 spot. We will continue with our on-page optimisations for the SEO campaign to ensure we can see movements for the Newcastle keywords through September. On the Google Ads front, since pausing the Salt Room targeted ads we have noted a dip in the overall results as the Salt Room was generating a number of the achieved conversions. Since the Naturopath service was also requested to be paused earlier on Google Ads, we are currently pouring all of our Google Ads focus into the Natural Remedy, Infrared Sauna, and Psychology keywords. With this focus we do believe we can re-shift the campaign to generate conversions here as well. The FB Campaigns have been tracking along well with the highest number of conversions coming from this channel for the month. Through September we will be looking to refresh our existing ‘3 Services’ campaign ads and optimise the new Gut Health campaign.
Google Ads Analysis
12 Conversions
235 Clicks
8.6% CTR
5.1% Conversion rate
August has produced a steady month of results from the Google Ads campaign. We have seen an increase in the CTR (7.5%) and a steady total number of conversions. The campaign slowed down during the 2nd and 4th week of the month which led us to lower stats across the board . The plan for September iis to structure the campaign to drive an increase in the overall traffic and better consistency with conversions on a weekly basis which should also lead to a better conversion rate and an increase in the total number of conversions.
SEO Analysis
25 keywords ranking in top 3 (first page) results
12 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 2nd position in Google Maps results
Keyword ‘salt therapy Newcastle’ ranking in 10th position (first page)
Keyword ‘infrared sauna Newcastle’ ranking in 6th position (first page)
On-page strategy will be implemented through September to see the rankings for all the Newcastle keywords secure the top 3 positions of Google’s results
Facebook Ads Analysis
Through August we have seen some pleasing results continue for the 3 Services FB campaign. Generating 38 conversions through the form on the website, it has been great to see that 6 of these appointments were booked for the Naturopath service.
While the Salt Room ads have been paused towards the end of August, we will continue to focus more so on the Naturopath and Phycology FB ads to generate more engagement and booked appointments.
In the coming month we will be looking to market the upcoming Gut Health talk on FB through interest specific targeting and also through retargeting website visitors. Through this adjusted strategy we are confident the campaign will see more traction than the previous event campaigns.
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