Manager
There has been a variety of results produced for the month of February but it has been particularly exciting for the Google Ads and Facebook campaigns this month! To start off, there has been a slight increase in the overall site traffic this February, the majority of which was brought in by the organic (SEO) channel. There are a few dips noted in keyword rankings as the ‘salt therapy’ keywords have been removed from the targeting list. There are also a number of dips in the progress of the targeted keywords, however four of these five focus keywords remain on the first page of Google which is wonderful to see. We aim to secure the below listed focus keywords on the first page of Google by producing new content for the month of March. For our Google Ads campaign, the boost in traffic has been amazing as the number of users from the CPC channel has more than doubled! There has also been a massive increase in the number of clicks and conversions which we are more than happy with. The 63.3% increase in conversion rate is outstanding as well. However, the rising cost per conversion is a concern for the campaign. We aim to address this by adjusting our approach for the Naturopath keywords and bidding on those that are less competitive and therefore less expensive. This amount of positive data is extended in the Facebook/Instagram marketing campaign! In the more concrete trackable data, the growth from 12 appointments booked to 21 appointments has been exciting. There has also been an increase in link clicks despite a slight difference in the reach of this month’s Facebook marketing. A win for this February is resolving the conversion tracking issue within the month. For the coming month of March, we will be working on optimising the existing campaigns to lower cost per result while still maintaining the positive trend in appointments booked, as well as optimising the new IBS Relief talk campaign to fill the 60 available spots.
Google Ads Analysis
12 Conversions
207 Clicks
6.1% CTR
5.8% Conversion rate
February has produced a positive month of results for the Google Ads campaign.
We saw an increase in the overall traffic compared to the previous month which led to a higher number of conversions achieved.
The downside however has been the CTR which is considerably lower and the inconsistency of conversions coming in each week.
The plan for the month of March is to structure the campaign to drive an increase in CTR and modify the ad copy to have a better approach in a Naturopath service with a lower cost per conversion.
SEO Analysis
21 keywords ranking in top 3 (first page) results
8 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘infrared sauna Newcastle’ ranking in 2nd position (first page)
Keyword ‘naturopath Central Coast’ ranking in 14th position (second page)
Through the month of March we will be working to write a new page of content that can be utilised in a blog to see a boost in the ranking for the keyword ‘naturopath Central Coast’
Facebook Ads Analysis
21 Appointments Booked
13 Link Clicks
20,775 Reach
53,011 Impressions
We have seen a fantastic performance from the Facebook Ad campaigns this month.
It’s pleasing to see the increase in the number of Booked Appointments, however we have noted a few hiccups in terms of tracking conversions but we are pleased to confirm that the conversion tracking issue has since been resolved.
In the coming month we would like to push the cost per result (booked appointment) for the “Naturopath – Ruth” campaign in particular to be lower.
The plan in the coming month is to lower down this cost per result by optimising the campaign targeting without sacrificing traffic or the number of booked appointments.
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