Manager
The results produced for the month of March have been generally positive, with a few areas of improvement for all of the campaigns at hand. To start off, we are pleased to see a 16.6% increase in overall site traffic. The trend in these site visits have been stable throughout the month, indicating a consistent performance of our campaigns. The majority of the site visitors are brought in by the organic channel at 844 users while a pleasing number of users (141) come from the cpc channel. In terms of the SEO campaign, there have been a few ups and downs in keyword rankings such is the case with the keywords ranking in the top 3 and top 4-10 positions. The below mentioned focus keywords have generally maintained their previous rankings with just a few dips down the line. For the Google Ads campaign, it has been positive to see an increase both in the number of clicks and click through rates, all in all done within a lower average CPC. However, there has been a decrease in the number of conversions from 12 conversions last month to 7 this month. This is due to the inconsistency of conversions coming in during the first week. On to the Facebook Ads campaign, as opposed to Google Ads, the number of clicks and CTR for the ads have gone down by just a minimal amount of 3.0% and 2.8% respectively. Unfortunately, the dip in post engagement despite the higher cost makes the Facebook Ads campaign an area for potential in the future. Nevertheless, the campaign has still produced a massive win for us in increasing the number of booked appointments online.
SEO Analysis
22 keywords ranking in top 3 (first page) results
4 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 3rd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘infrared sauna Newcastle’ ranking in 3rd position (first page)
Keyword ‘naturopath Central Coast’ ranking in 18th position (second page)
Through the month of March an SEO optimised blog post was written and published to create more service and location relevance for CK Health. This blog post can be viewed here: https://ckhealth.com.au/naturopathy/choosing-the-right-central-coast-naturopath-for-you/.
Google Ads Analysis
7 Conversions
231 Clicks
6.3% CTR
3% Conversion rate
March has produced a positive month of results for the Google Ads campaign as we saw an increase in the overall traffic compared to the previous month and we were able to increase the CTR too!
The downside however has been the total number of conversions dipping as well as the conversion rate being considerably lower compared to last month’s due to the inconsistency of conversions that came in during the first week of the month.
Wrapping up our management of the Google Ads campaign, we are confident with the overall performance but do believe there are further optimisations to be made to lower down the cost per conversion and see a further increase in the conversion rate.
Facebook Ads Analysis
17 Appointments Booked
1,500 Link Clicks
52,900 Impressions
The month of March has seen another pleasing round of numbers for the Facebook campaign, however we have noted a slight dip in the number of booked appointments secured.
It has been really pleasing to see the majority of the booked appointments through the month have come from the Emma and Ruth specialised campaigns, this is a pleasing sign of the optimisations completed in the campaign this month to ensure only the strongest displaying ads are active.
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