Manager
The month of May has seen a positive start to the marketing efforts. Through the month we have seen a 13.9% increase in website traffic, with a peak occurring towards the end of the month. It has been particularly pleasing to see the website traffic coming from organic (SEO) search results increase from 134 users in April to 250 in May. This is a great indication that the SEO optimisations completed so far have contributed to a boost in the website traffic. The average session duration and average page load time are both elements we will be looking to improve in the coming month. On the SEO front, we have seen a successful first month of results! Now that our SEO pages have been sent live, we will be focusing on the off-page work to ensure we can see the ranking for all targeted keywords move towards the more valuable first page of Google’s results. We have already acquired first page rankings for all 3 of our targeted Newcastle keywords and these will remain a focus over the next few months as we work to secure all 3 in the #1 positions. In terms of the Google Ads campaign, we are continuing to try to resolve the loading issue with the Google Ads landing pages before we send our new campaign live. For now, we have been optimising the existing campaign and completing the setup of the new campaign so we will have zero downtime when we are ready to switch them over. On the Facebook Ads front, we have seen a positive month from the 2 FB campaigns that were live. While the feedback from the campaigns gave insight that some participants did not show up to the Webinar or were not located in Newcastle, we have put our focus into narrowing down the newer campaigns that have been sent live more recently in June. Overall, it has been a very pleasing first month of marketing results and the month of June is looking promising for the SEO efforts in particular.
Google Ads Analysis
- The campaign has achieved 8 tracked conversions through the month
- An increase in impressions and clicks was achieved
- Seeing the CTR improve slightly has been very positive
- We are continuing to find a solution for the landing pages issue we have been facing. Once we can resolve this issue and ensure all conversions can be tracked correctly we will be able to send the new Google Ads campaign live
- For now, we are continuing to optimise the existing Google Ads campaign
SEO Analysis
- 2 keywords ranking in top 3 (first page) results
- 4 keywords ranking in top 4-10 (first page) results
- Keyword ‘naturopath Lake Macquarie’ ranking in 1st position (first page)
- Keyword ‘naturopath Newcastle’ ranking in 1st position (first page)
- Keyword ‘salt therapy Newcastle’ ranking in 9th position (first page)
- Keyword ‘infrared sauna Newcastle’ ranking in 9th position (first page)
- Off-page strategy will be implemented through June to see movements in the rankings for the targeted suburbs now that the SEO pages have been sent live
Facebook Ads Analysis
- Through May, 2 FB campaigns were sent live; Endometriosis Webinar and Weight Loss Webinar
- The Endometriosis Webinar did receive a much higher number of impressions and clicks due to the audience that was being targeted
- Our approach with the Weight Loss Webinar was to narrow down the audience to ensure that FB users clicking through on the ads did have the highest intent to participate in the webinar
- The Retargeting and PCOS Webinar campaigns have since been sent live and are performing well. As these were not sent live until June, we will be able to include further information on these in the next monthly report
Recent Comments