Manager
We are thrilled to report that October has been a fruitful month in achieving our goals from last month’s marketing data! Our overall website traffic has recovered with a 9.7% increase along with a high potential for growth for November through stabilising site visits. The SEO campaign has been performing solidly, providing steady results that maintain our already notable rankings. Although there is a slight drop in our average SEO ranking, the number of keywords we have on the first page of Google remains the same. At the same time, it has been fantastic to see our targeted keywords continue to do well by maintaining their top 1 and other relevant rankings. Our goal from the previous month was defending these positions from Mullen Health, a known competitor. Because of our success in doing so, we can also exert effort in an off-page strategy to further boost other focus keywords. For the Google Ads campaign, we are also excited to see that our goal of lowering CPC while improving our click through rate has been achieved! The number of clicks has gone up by 12.1% along with a 6.8% improvement in CTR. All of this was obtained along with the 13% decrease in cost per click! Overall, it has been a fantastic success for our campaign so we will be refocusing on gaining more conversions for the next few months. Lastly, our Facebook Ads campaign is keeping up with this month’s wins by achieving last September’s goal as well. Our effort to lower the cost per click has shown positive results as there has been a massive 32.4% decrease in CPC. The number of booked appointments are also within our goal. Nevertheless, we will be asserting to lower CPC further while maintaining high-relevance content for the campaign this coming month of November.
Google Ads Analysis
10 Conversions
251 Clicks
7.1% CTR
4% Conversion rate
October has been a successful month for the Google Ads campaign.
We saw an increase in the overall traffic and CTR and managed to lower down the cost per conversion which was a fantastic win.
The campaign also managed to achieve a improved cost per conversion which is really helpful for the campaign longterm as well.
The downside is we have seen a decrease in the number of conversions achieved compared to last month’s 13.
The plan for November is to utilise different bidding strategies that might help us in achieving the conversion consistency throughout the month.
SEO Analysis
28 keywords ranking in top 3 (first page) results
15 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘infrared sauna Newcastle’ ranking in 5th position (first page)
Off-page strategy will be used through November to see the infrared sauna rankings shift closer to the top 3 positions on the first page of results
Facebook Ads Analysis
11 FB Appointments
112 Link Clicks
17,440 Reach
27,531 Impressions
Since refreshing the ads targeting Naturopath and Sauna services, we have seen some pleasing initial results in booked appointments through October.
However, the average cost per result for the active FB campaigns is $35.77 which is higher than we would like, but within campaign expectations.
Now, the plan for the month of November is to lower the cost per result down to $28 for the 2 campaigns that are active. We will narrow the targeting further to ensure we are targeting a relevant audience which can lead the campaign to more conversions at a lower cost.
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