Manager
September has produced a steady month of results with some wins along the way. We have noted a significant 21% drop in the overall website traffic, however it has been pleasing to see that the number of website visitors coming from the organic (SEO) channel has actually increased from 405 users iN August to 495 users this September. The SEO rankings themselves have seen some small fluctuations and we have seen a massive win this month by taking over the #1 positions in both organic results and Google Map results for the keyword ‘naturopath newcastle’. Through the coming month we will be working to maintain and defend this ranking from the competitor who previously held this position, Mullen Health. On the Google Ads side of things, we have seen another successful month with 14 conversions (either phone call, booked appointment, or contact form completed). We are still working to push more clicks and therefore traffic through to the website, which can also help the campaign achieve a higher number of conversions. This will be our goal for the coming month. Facebook Ads is continuing to prove a successful channel for us, however we would love to see the cost per results lower down slightly in the coming month. Through October we will be shifting our focus to Psychology on the SEO side of things so we can be dominating the results down the track. Whereas, for more immediate enquiries, we will be focusing the Google Ads and Facebook Ads to Naturopathy and the Infrared Sauna services.
Google Ads Analysis
14 Conversions
224 Clicks
6.7% CTR
6.3% Conversion rate
September has been successful for the Google Ads campaign. We saw an increase in the total number of conversions and the conversion rate. The campaign also managed to achieve a better cost per conversion.
The downside is even though we managed to increase impressions we still came short in achieving our goal in terms of increasing the overall traffic to the website.
The plan for October is to structure the campaign to achieve that better CTR which will bring in more website traffic. We will work to achieve this by adjusting the ads and reviewing non performing keywords. We will also test some new bidding strategies to find the most effective one for the campaign.
SEO Analysis
30 keywords ranking in top 3 (first page) results
13 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘salt therapy Newcastle’ ranking in 9th position (first page)
Keyword ‘infrared sauna Newcastle’ ranking in 5th position (first page)
On-page strategy will be implemented through October to see the rankings for keyword ‘infrared sauna Newcastle’ move closer to the top 3 positions of Google’s results
Facebook Ads Analysis
15 FB Appointments
116 Link Clicks
13,949 Reach
44,199
The performance for the FB Ads has been very pleasing through the month of September, especially seeing the number of booked appointments.
The average cost per result for the active FB campaigns is $26.29. This is a pleasing number to see, however we would love to see this lower down to around $23.
We have noted that the number of conversions achieved from the 3 Services campaign is lower compared to last month due to the ‘salt room’ ad set pausing.
Now, the plan for October is to create a new campaign with text imposed over images as FB has released a new update allowing more text to be used on images. Our approach will be to focus the Facebook Ads on Naturopathy and the Infrared Sauna.
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