CK Health – November 2020 Monthly Report
Manager
The marketing campaigns saw more up-and-down results for November, following last month’s performance. Website traffic has taken a dip, with an 8.7% decrease in user visits, although we have managed to sustain the number of users arriving through organic (SEO) and CPC (cost per click) channels due to the SEO and Google Ads campaigns, with many of the users this month being new to the site. The overall trend of traffic throughout the month was also fairly high, and the month ended on an upward note. In terms of SEO performance, the average rank of the site rose by 24.8%, and we now have more keywords in the top 3 spots (31 total) of search results. A good proportion of these also hold the #1 spot, which is promising. On the Google Ads side of things, November’s results have been underwhelming in comparison to previous months, with a mostly-steady CTR (click through rate), although the number of conversions and the conversion rate have dropped. Meanwhile, Facebook Ads performance has been stable, with an improved CTR and consistent performance from the campaign in terms of Booked Appointments and Link Clicks, though the numbers are overall lower than last month. For December, in terms of SEO, we plan to use off-page strategies to see an increase in website visits and see target keywords such as ‘infrared sauna’ move closer to the #1 spot in search results. For both Google and Facebook Ads, we will be restructuring the campaigns to achieve better conversion rates while lowering the cost per click/result. We will also use “Target CPA” bidding strategy and optimising non-performing keywords and ads to improve Google Ads performance, while adjusting and tailoring the Facebook ads and monitoring new campaigns.
Google Ads Analysis
SEO Analysis
Facebook Ads Analysis
CK Health – October 2020 Monthly Report
Manager
We are thrilled to report that October has been a fruitful month in achieving our goals from last month’s marketing data! Our overall website traffic has recovered with a 9.7% increase along with a high potential for growth for November through stabilising site visits. The SEO campaign has been performing solidly, providing steady results that maintain our already notable rankings. Although there is a slight drop in our average SEO ranking, the number of keywords we have on the first page of Google remains the same. At the same time, it has been fantastic to see our targeted keywords continue to do well by maintaining their top 1 and other relevant rankings. Our goal from the previous month was defending these positions from Mullen Health, a known competitor. Because of our success in doing so, we can also exert effort in an off-page strategy to further boost other focus keywords. For the Google Ads campaign, we are also excited to see that our goal of lowering CPC while improving our click through rate has been achieved! The number of clicks has gone up by 12.1% along with a 6.8% improvement in CTR. All of this was obtained along with the 13% decrease in cost per click! Overall, it has been a fantastic success for our campaign so we will be refocusing on gaining more conversions for the next few months. Lastly, our Facebook Ads campaign is keeping up with this month’s wins by achieving last September’s goal as well. Our effort to lower the cost per click has shown positive results as there has been a massive 32.4% decrease in CPC. The number of booked appointments are also within our goal. Nevertheless, we will be asserting to lower CPC further while maintaining high-relevance content for the campaign this coming month of November.