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CK Health – September 2020 Monthly Report

Oct 7, 2020

Manager

September has produced a steady month of results with some wins along the way. We have noted a significant 21% drop in the overall website traffic, however it has been pleasing to see that the number of website visitors coming from the organic (SEO) channel has actually increased from 405 users iN August to 495 users this September. The SEO rankings themselves have seen some small fluctuations and we have seen a massive win this month by taking over the #1 positions in both organic results and Google Map results for the keyword ‘naturopath newcastle’. Through the coming month we will be working to maintain and defend this ranking from the competitor who previously held this position, Mullen Health. On the Google Ads side of things, we have seen another successful month with 14 conversions (either phone call, booked appointment, or contact form completed). We are still working to push more clicks and therefore traffic through to the website, which can also help the campaign achieve a higher number of conversions. This will be our goal for the coming month. Facebook Ads is continuing to prove a successful channel for us, however we would love to see the cost per results lower down slightly in the coming month. Through October we will be shifting our focus to Psychology on the SEO side of things so we can be dominating the results down the track. Whereas, for more immediate enquiries, we will be focusing the Google Ads and Facebook Ads to Naturopathy and the Infrared Sauna services.

Google Ads Analysis

  • 14 Conversions
  • 224 Clicks
  • 6.7% CTR
  • 6.3% Conversion rate
  • September has been successful for the Google Ads campaign. We saw an increase in the total number of conversions and the conversion rate. The campaign also managed to achieve a better cost per conversion.
  • The downside is even though we managed to increase impressions we still came short in achieving our goal in terms of increasing the overall traffic to the website.
  • The plan for October is to structure the campaign to achieve that better CTR which will bring in more website traffic. We will work to achieve this by adjusting the ads and reviewing non performing keywords. We will also test some new bidding strategies to find the most effective one for the campaign.

    • SEO Analysis

  • 30 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 1st position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
  • Keyword ‘salt therapy Newcastle’ ranking in 9th position (first page)
  • Keyword ‘infrared sauna Newcastle’ ranking in 5th position (first page)
  • On-page strategy will be implemented through October to see the rankings for keyword ‘infrared sauna Newcastle’ move closer to the top 3 positions of Google’s results

    • Facebook Ads Analysis

  • 15 FB Appointments
  • 116 Link Clicks
  • 13,949 Reach
  • 44,199
  • The performance for the FB Ads has been very pleasing through the month of September, especially seeing the number of booked appointments.
  • The average cost per result for the active FB campaigns is $26.29. This is a pleasing number to see, however we would love to see this lower down to around $23.
  • We have noted that the number of conversions achieved from the 3 Services campaign is lower compared to last month due to the ‘salt room’ ad set pausing.
  • Now, the plan for October is to create a new campaign with text imposed over images as FB has released a new update allowing more text to be used on images. Our approach will be to focus the Facebook Ads on Naturopathy and the Infrared Sauna.

    • CK Health – August 2020 Monthly Report

    Sep 7, 2020

    Manager

    The month of August has seen some pleasing results across the board. While we have noted a slight dip in the overall website traffic by only 2.9%, we will be further pushing our SEO rankings to ensure we can see the website traffic increasing in the coming month. With a focus still on our Newcastle keywords we are working to defend the established rankings in the top 3 results while also pushing for the #1 spot. We will continue with our on-page optimisations for the SEO campaign to ensure we can see movements for the Newcastle keywords through September. On the Google Ads front, since pausing the Salt Room targeted ads we have noted a dip in the overall results as the Salt Room was generating a number of the achieved conversions. Since the Naturopath service was also requested to be paused earlier on Google Ads, we are currently pouring all of our Google Ads focus into the Natural Remedy, Infrared Sauna, and Psychology keywords. With this focus we do believe we can re-shift the campaign to generate conversions here as well. The FB Campaigns have been tracking along well with the highest number of conversions coming from this channel for the month. Through September we will be looking to refresh our existing ‘3 Services’ campaign ads and optimise the new Gut Health campaign.

    Google Ads Analysis

  • 12 Conversions
  • 235 Clicks
  • 8.6% CTR
  • 5.1% Conversion rate
  • August has produced a steady month of results from the Google Ads campaign. We have seen an increase in the CTR (7.5%) and a steady total number of conversions. The campaign slowed down during the 2nd and 4th week of the month which led us to lower stats across the board . The plan for September iis to structure the campaign to drive an increase in the overall traffic and better consistency with conversions on a weekly basis which should also lead to a better conversion rate and an increase in the total number of conversions.

    • SEO Analysis

  • 25 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 2nd position in Google Maps results
  • Keyword ‘salt therapy Newcastle’ ranking in 10th position (first page)
  • Keyword ‘infrared sauna Newcastle’ ranking in 6th position (first page)
  • On-page strategy will be implemented through September to see the rankings for all the Newcastle keywords secure the top 3 positions of Google’s results

    • Facebook Ads Analysis

  • Through August we have seen some pleasing results continue for the 3 Services FB campaign. Generating 38 conversions through the form on the website, it has been great to see that 6 of these appointments were booked for the Naturopath service.
  • While the Salt Room ads have been paused towards the end of August, we will continue to focus more so on the Naturopath and Phycology FB ads to generate more engagement and booked appointments.
  • In the coming month we will be looking to market the upcoming Gut Health talk on FB through interest specific targeting and also through retargeting website visitors. Through this adjusted strategy we are confident the campaign will see more traction than the previous event campaigns.