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CK Health – July 2020 Monthly Report

Aug 7, 2020

Manager

The month of July has seen some fantastic numbers for the marketing efforts for CK Health. We have seen a significant 19% increase in the overall website traffic with the majority of this increase coming from organic (SEO) traffic. From 309 organic website visits in June to 415 organic website visits in July, we are confident in the results the newly established SEO rankings are bringing in. We have seen the total number of rankings appearing on the first page increase to 23 and are excited to see the Newcastle keywords moving further up on the first page of results. Our goal over the coming month is to see all of our Newcastle keywords appearing in the top 3 results on the first page of Google. On the Google Ads front, the campaign has exceeded all expectations with 22 conversions recorded either through phone calls or booked appointments through the website. The FB campaign has been able generate similar results with an impressive 25 conversions. Through the coming month, we will be working more on the new Psychology service to build out SEO pages that we can also work to rank in Google’s search results.

Google Ads Analysis

  • 22 Conversions
  • 317 Clicks
  • 8% CTR
  • 6.9% Conversion rate
  • July has produced an outstanding month of results from the Google Ads campaign. We have seen a record breaking number of conversions in the history of the account: 22 conversions. The campaign has also been successful through the month in achieving a lower cost per conversion from $54 from the previous campaign down to $34 in the current campaign. The plan for August is to structure the campaign to drive a further increase in the CTR which should also lead to a better conversion rate and an increase in the total number of conversions.

    • SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
  • Keyword ‘salt therapy Newcastle’ ranking in 6th position (first page)
  • Keyword ‘infrared sauna Newcastle’ ranking in 6th position (first page)
  • On-page strategy will be implemented through June to see further movements in the rankings for the Newcastle keywords

    • Facebook Ads Analysis

  • Through July, 1 new Facebook campaign was launched targeting the new Psychology service. The existing Retargeting campaign also continued to run, with the ads from the Sydney emailing list since being paused.
  • The Retargeting campaign has produced 71 clicks through to the website through July which is an increase from the previous month. The cost of this campaign is still running a little higher than we would like it to be. Through the coming month we will be looking into retargeting through Google Ads instead of Facebook as this could save our budget.
  • The ‘3 Services’ campaign has achieved an outstanding 25 conversions in the form of booked appointments through the website. These appointments have been across each of the 3 services: Naturopathy, Salt Therapy and Infrared Sauna
  • In the upcoming month of August, we will be making further optimisations to the new Psychology campaign to ensure we can see some appointments booked for this service as well.

    • CK Health – June 2020 Monthly Report

    Jul 7, 2020

    Manager

    The month of June has produced some impressive results across the board! We have seen a slight increase in the overall website traffic, with the majority of this traffic coming from cpc (Cost Per Click – Google Ads). On the Google Ads front, we are very pleased with the number of conversions achieved with only 2 weeks of sending the new campaign live. We will continue to optimise the campaign to drive down the costs and will also be replacing our naturopath keywords with the new psychology keywords, as we are already dominating the results organically for naturopathy services. On the SEO front, a huge win has come from securing the #1 position in Google Maps for ‘naturopath Newcastle’. It has also been fantastic to see the majority of our targeted keywords making their way to the first page of Google’s results due to the SEO pages created in the previous month. We will be continuing with our off-page strategy in the coming month to gain more momentum and authority behind these keywords. The Facebook campaigns have performed well, in particular the new 3 Services campaign which has achieved 5 conversions within 1 week. As we continue to optimise the campaigns, we do expect the overall costs to drop as well.

    Google Ads Analysis

  • June has produced a very positive result for the Google Ads campaign. The campaign has generated 169 clicks, 2.1k impressions, 7.76 CTR with 9 total conversions and a 5.33% conversion rate.
  • The main highlight from the month is that the campaign was running for only the last 2 weeks of June and already we’ve been able to produce these numbers.
  • Our plan for the month of July is to structure the campaign to achieve a better CTR and lower down the cost per conversion. We will also be optimising the non performing ads and keywords to ensure we can see continued conversions through July.

  • SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘naturopath Lake Macquarie’ ranking in 1st position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
  • Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
  • Keyword ‘salt therapy Newcastle’ ranking in 9th position (first page)
  • Keyword ‘infrared sauna Newcastle’ ranking in 10th position (first page)
  • Off-page strategy will be implemented through June to see further movements in the rankings for the targeted suburbs towards the top 3 positions on the first page

    • Facebook Ads Analysis

  • Through June, 1 new Facebook campaign was sent live; ‘3 Services’. The existing Retargeting campaign also continued to run, while the ‘PCOS Webinar (June 2020)’ campaign was scheduled to end midway through the month.
  • The Retargeting campaign has produced 62 clicks through to the website through June, however the cost per click is a little higher than what we would like to see. As the campaigns continued to run, we do expect this cost to drop back significantly. Next month, we will reassess this cost and revisit our approach as needed.
  • Our approach with the ‘3 Services’ campaign is to target Salt Therapy, Naturopathy and Infrared Sauna through different audiences and customised ad copy. Since sending the campaign live in the last week of the month, we have achieved 5 conversions (booked appointments) which is fantastic!
  • Through July, we will be continuing to monitor these campaigns and further optimise them to ensure we can see the number of results continuing in a consistent trend.