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Counsellors Who Care – September 2022 Monthly Report

Oct 7, 2022

Manager

The campaign has stabilised and shows mixed but promising results as we enter the second month. User traffic continues to rise, up 53.3% to 161 visitors in total. The trend was up-and-down but peaked several times. Organic search users still make up a small but notable percentage of site visitors, but they spent almost 3 minutes on the website. The site has gained an average SEO rank of 13.0, but we’re seeing several keywords find their footing on Google search results. Some notable keywords are ‘counselling sessions Cootharaba’ (7th) and ‘counsellors Cooroibah’ (7th). September saw us focus more on off-page strategies to improve website authority and relevance. We will now shift to on-page optimisations focusing on the highly competitive ‘counselling online’ keyword to take advantage of its significant monthly search volume.

SEO Analysis

  • 30 keywords are now ranking in top 4-10 (first page) results
  • Keyword ‘counselling sessions Cootharaba’ is ranking in the 7th position (first page)
  • Keyword ‘counsellors Cooroibah’ is ranking in the 7th position (first page)
  • Keyword ‘relationship counsellor Ridgewood’ is ranking in the 10th position (first page)
  • Keyword ‘counselling sessions Eumundi’ is ranking in the 8th position (first page)
  • Keyword ‘counselling sessions Sunrise Beach’ is ranking in the 11th position (second page)
  • In September, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the highly competitive keyword ‘counselling online’ as it has significant monthly searches. The goal is to help it gain a more solid footing in the Google search results.

    • Counsellors Who Care – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    We’ve seen a very promising start to the SEO campaign following its kick-off in August. User traffic is up over 100 visitors in total, and ended with a peak of 15 users on the website (11 new). Organic search users made up about 19% of total website traffic, but we’re optimistic that as our keywords gain footing, this percentage will increase. Moreover, organic search users spent over 5 minutes on the website, which shows that our content is relevant to their needs. The website is still gaining a solid average SEO rank, a notable number of keywords have landed on Google’s first page of first results – very pleasing to see! In September, we will carry out a thorough assessment of the site’s content pages in order to help the site gain more authority and relevance on Google. We will also employ on-page and off-page optimisations on various significant keywords to improve their rankings and boost customer actions on the website.

    SEO Analysis

  • Solid rankings for the vital keywords can be observed as the SEO campaign kicked off in August.
  • 25 keywords are now ranking in top 4-10 (first page) results
  • Some of the high performing keywords are listed below. These are by no means permanent and have been included here because they reflect the breadth of the keywords and locations that have started to rank in Google
  • Keyword ‘counselling sessions Cootharaba’ is ranking in the 5th position (first page)
  • Keyword ‘counselling services Noosa Waters’ is ranking in the 6th position (first page)
  • Keyword ‘relationship counsellor Ridgewood’ is ranking in the 7th position (first page)
  • Keyword ‘counselling sessions Eumundi’ is ranking in the 9th position (first page)
  • Keyword ‘counselling services Sunrise Beach’ is ranking in the 14th position (second page)
  • In September, a thorough review of the content pages will be carried out. The goal of the pages is to help the site gain more authority and relevance with Google and boost the crucial keywords in those pages.
  • Additionally, more on-page and off-page strategies will be carried out for the vital keywords to boost their rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improve customer actions on the site.